Have AI Overviews (AIOs) finally started to trend downward? In this Whiteboard Friday, Tom Capper dives into new data from late 2025 to answer the hyperbolic question: "Did we pass peak AI Overview?" Tom breaks down the shifting landscape of Google Search, analyzing why AI Overviews are no longer guaranteed to dominate the top spot and how their frequency is changing for specific search intents. Download the high-res whiteboard from the Moz Blog 👉 https://mz.cm/493z9fd *************************************** Timestamps: 00:00:08 – Introduction: Have we passed "Peak AI Overview"? 00:00:39 – The emerging trend of AI Overviews appearing below position one 00:01:28 – Data breakdown: How often AI Overviews appear in position two or lower (approx. 15% on desktop) 00:02:28 – How navigational and branded search intents (e.g., "Starbucks menu") push AI Overviews further down the page 00:03:59 – Frequency trends: The drop in AI Overviews for informational queries from July to October 2025
Neil Patel
