So what, I've got lots of indexed pages that don't get any traffic. What's the big issue? Well, the first thing is that — and we have to theorize about how Google sort of treats these and why it behaves the way it does, and why we see the results we do. This is mostly based on experience within the industry. It's not something that Google has ever sort of codified for us. But we suspect that if you have a lot of pages that are receiving no traffic, that sends a quality signal, which might reflect on your site or certainly parts of your site as a whole. So if you have a huge number of pages that either are very thin, they've got nothing on them, or when you click through to them, they don't answer the question, they're a bit pointless, and you go back to search results that could reflect on your entire. So that could be part of the reason we care here. *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3 Check out Moz L
Neil Patel
