Track AI Search Traffic with Ahrefs Web Analytics

[00:00] hey folks here's how to track your AI search  traffic using H web analytics now ai search  

[00:06] traffic refers to traffic coming from large  language models like Google's AI overviews  

[00:12] chat GPT perplexity and other chat Bots traffic  that's slowly but surely eroding your organic  

[00:19] traffic coming from traditional search engines  to proactively improve your search visibility in  

[00:24] such chatbots you first need to know which ones  are sending you traffic in the first place to  

[00:30] find out open the HFS dashboard and click on web  analytics the setup is straightforward all you  

[00:37] need to do is to install a lightweight JavaScript  snippet into your website or directly import your  

[00:43] Google tag manager once the setup is done and your  website metrics are loaded scroll down to the top  

[00:49] sources section channels and click on llm this  will show you the total traffic that your website  

[00:56] is currently getting from llms as a whole if your  manager is still reluctant about this new channel  

[01:02] just show them this chart for a detailed breakdown  click on sources to see which chatbots are sending  

[01:08] you the most visits in our case it's chat gbt  Google's Gemini and perplexity which confirms  

[01:16] our recent studies findings that 98% of AI traffic  is sent by those three chatbots so go ahead and