54 minIn this episode, Amanda Natividad (VP Marketing, SparkToro) and Rand Fishkin (Co-founder & CEO, SparkToro) break down how modern marketers can truly understand the people they’re trying to reach — not just their demographics, but their motivations, behaviors, and sources of influence. You’ll walk away knowing how to stop guessing and start resonating. In this session, you’ll learn how to: - Use zero-click behavior and dark social signals to your advantage - Spot the difference between audience research vs. market research - Avoid the 5 biggest myths that derail marketing strategy - Turn audience insights into repeatable content ideas - Future-proof your approach with multiple data sources We're turning our deep-dive guide into a 45-minute workshop (plus 15-minute audience Q&A) so that you can do better audience research right away. Perfect for marketers who want scrappier strategies without sacrificing rigor.
54 minLunio
