How to Use CustomGPTs for Reviewing Content Outlines & Snippets | Seer Interactive

you've been asked to do more with less recently.

And I think I found a way to help you do some of that with a custom brand guideline reviewer

built in ChatGPT.

So that's what I'm going to walk you through today.

It's just a proof of concept I have pulled together to kind of showcase some possibilities.

So let's get started.

What I have plugged into this custom GPT are some brand guidelines, right?

This is something that your company probably has lying around.

You might just need to organize and get all in one place together.

But this includes a mission statement of your product and service offerings, the specifications

that you offer, the purpose and your kind of content vision.

And then of course, the style, voice, and tone of your content.

This was just a quick example, like I said, for proof of concept.

Of course, this would be much more encompassing for your brand.

But yeah, this is just what I had created to start.

So I used ChatGPT to help me build this as well for a fictional company called Tom's

Builds.

Just a little bit of a background might be kind of helpful.

They are a small business that offers coffee tables and tables, benches, little customizable

furniture pieces that their style, voice, and tone is supposed to be very visual, detailed,

and descriptive, and definitely hit on sustainability and the artisan craftsmanship of their pieces.

So something very earnest and creative, just a bit of a background.

So plugging that into my custom GPT, along with some other minor prompts and instructions,

I believe I've built a pretty good framework that works very well for that first pass.

So this first pass of your content audit or outline, you're just kind of reviewing it.

Does this align with our brand's mission, and like I said, style, voice, and tone?

So that's what this is really built for.

Of course, there's going to need to be additional review, possibly from legal and other SMEs

from here.

But I think this is a really good way to save you time for that first pass.

So let's test this out now.

I've also used ChatGPT to help me write some outlines and small pieces of content to see

if it aligns with the brand.

So let's ask it.

This first piece is on coffee tables.

I asked ChatGPT to help me write something earnest and creative on coffee tables.

The notes it's giving me back is all, again, aligned with those brand guidelines.

So the product focus on coffee tables, which is one of your core products, of course.

The style, it gives me a visual richness, example, voice, and tone.

Great notes there.

Everything looks to be in line, right?

Let's try another one.

So this one is on desks, which is not a product offering of Tom's Builds.

So let's see if it picks that up.

Product focus, which is not listed among the products that you have.

So great that it does call them out there.

Quickly, I can see that if this doesn't align, then I do need to edit or move on from it, right?

The last one is I asked it to write a small piece of content that was humorous and punny

in style, which is something that I never explicitly stated within those brand guidelines.

So I want to really see if it picks up on the voice and tone here.

It says this lighthearted approach conflicts with the authentic, passionate, educational,

and inviting voice principle.

So again, just in a really quick pass, again, it calls up this humorous tone, which is directly

against the guidelines.

So very quickly, I can see that I need to rethink this piece in just a couple seconds

rather than me spending possibly 10, 15, 20 minutes trying to read through and see that.

So all right, well, I hope this helps.

Just building this out as a concept right now, and would love to talk to anyone who

has feedback or ideas here, and we can keep building upon it.

All right, thanks.