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Hello everyone.
It's Benjamin from keyword.com here.
[00:03] We're super excited to share our biggest feature release yet
AI visibility.
[00:07] Which enables you to track how your content ranks in top AI
[00:10] search engines such as ChatGPT, perplexity, Gemini, and much more.
[00:16] Here's a glimpse of this awesome new feature.
[00:24] First, after subscribing, you'll add a website to track.
Let's use apple.com as an example.
[00:30] Now, the exciting part, tracking specific search terms.
[00:34] Head to the search terms tab and click on add term.
[00:37] Here you'll be able to add a search term, for example, best smartphone manufacturer,
[00:42] and choose which search engines you want to track.
Let's choose Perplexity Sonar for now.
[00:47] You can also choose to group the search term by relevant topic.
AI-generated overview
Keyword.com introduces AI Visibility, a tracking tool that monitors brand presence across AI search engines including ChatGPT, Perplexity, Gemini, and others. The platform enables users to track specific search terms and measures eight core metrics: visibility score (overall AI presence), last position observed, sentiment score (brand portrayal positivity), average position over time, brand mentions, detection rate (content selection frequency), citations, and top-three visibility percentage. The tool provides competitive analysis by revealing which sources AI engines reference when citing competitors, citation analysis showing what content earns references, and sentiment tracking for brand perception monitoring. Users can group terms by topic, set tracking intervals, and utilize the 'Spyglass' feature to view actual search results. The platform addresses Answer Engine Optimization (AEO), representing a shift from traditional SEO to optimizing for AI-generated search results.
AI visibility tracking requires monitoring eight distinct metrics beyond traditional ranking, including detection rate (how frequently AI algorithms select your content) and citation analysis (which sources get referenced in AI answers).
The visibility score provides a comprehensive measure of overall AI presence across multiple AI search engines, enabling brands to quantify their performance in AI-generated search results.
Top-three visibility percentage is identified as measuring 'the most valuable positions' in AI search, indicating that ranking concentration at the top matters significantly in AI-generated answers.
Sentiment scoring in AI search measures how positively or negatively brands are portrayed in AI-generated answers, introducing a qualitative dimension absent from traditional search rankings.