Using ChatGPT Prompt Outlines to Solve the Writer Resourcing Problem | Seer Interactive

I'm an SEO account manager at Seer Interactive,

and I'm here to hopefully solve one of your problems,

specifically the problem of clients

not having the resources

to implement your SEO recommendations,

specifically your content recommendations.

So I'm sure you've experienced this before.

It's a really tough thing to overcome.

Your client probably hired you

because they don't have a lot of time

on their hands as it is.

So getting them to implement content on their site

that will help improve their site,

but requires their resources to get it up there,

that's a tough ask.

And so I'm gonna talk you through one way

that I'm addressing that with some of my clients

using ChatGPT.

Now, before I get into how we use ChatGPT,

to solve this problem,

wanna first address a couple of caveats.

So the probably most obvious thing here

is that ChatGPT is going to give you

a broad base of knowledge.

It's gonna give you the average understanding

of the topic at hand.

It's not going to be as expert level

as if a true SME at your client's company wrote it.

It's not gonna be the most expert level,

the best expertise out there.

And this is a potential problem.

As Will wrote about recently in his sea of sameness problem

in content marketing and SEO blog post,

we're seeing that it's a real problem

that content out in the world is repetitive over and over,

that there's not a lot of new things people are saying

when they're creating SEO driven content.

And so Will ran a test and found that

when he plugged in his true expertise into a page

and ignored what everyone else was doing,

he actually saw the page improve.

So very important, especially in the age of AI,

written content for expertise to go into

the content that we create.

So note that what I'm creating here is a first draft

that should be reviewed and heavily ended by SMEs

as much as possible for them to include their own expertise.

Nonetheless, it's a starting point.

Two other caveats I wanna make.

One is that some clients do not allow their data

to be input into AI tools, and that's okay.

This approach that I'm gonna show you uses public data.

It shouldn't violate your client's AI policies.

Nonetheless, I would encourage you to talk

to your client before doing this,

just to make sure that they are satisfied with it.

One thing you can do is completely exclude the client's name

and all URLs in the prompts that you create,

and I'll show you the areas where you can do that.

And then last, this is a great strategy for clients

who have their internal GPT tools or internal AI tools.

If they, you know, I originally developed this

for one of my clients in which they created an internal GPT,

and I developed these prompts testing within Chaff TV T4,

but they were able to apply it within their internal GPT

and get, you know, a higher level of expert level content

because their internal resources were being plugged in.

Those are my caveats.

Now I'm gonna jump in to what I actually did

and how I converted this, you know,

resources into something more usable for clients.

So first I'll show you this content outline.

I am using it as a simulation for Realtor.com,

which is not a client of ours, but assuming that they were,

Sear would have created a content outline.

Now in here, we include everything that they need

to be able to write an SEO driven content.

We include our keyword research, competitive examples,

metadata optimizations, internal links, page structure,

and specific instructions for what each section

should look like on the page,

as well as, you know, any formatting or meta tagging,

anything like that.

Now, this is wonderful for writers,

but it also gives you a leg up to be able to jump

into your prompts and include, you know, copy paste

a lot of this information into prompt form.

So here we are in my AI prompt content outline version

of this page.

Now here, I will say it's important to still include

metadata and internal links when delivering to clients,

because the draft that you're gonna be getting

from ChatGPT or another tool is not going to,

you know, include those.

So having these on the page to make sure

that they're not missed as opportunities is important,

but that's not important here.

Let's jump into the fun part, AI prompts.

So I found with working with ChatGPT in particular,

that it's best to include prompts

in more bite-sized pieces,

rather than including the entirety

of all the instructions that I want ChatGPT to follow.

Including the prompts into separate pieces

and making sure it understands before moving forward

has really worked well for me.

So this first prompt is an overview.

Here I say, I'm an expert in real estate.

I'm not, but assuming I was,

I'm an expert in real estate.

I'm creating a blog post for a company called Client,

a network of real estate agents in the United States

that primarily focuses on residential buying,

selling and renting.

I'm going to give you some information about the goal,

audience, guidelines, keywords, sources,

and I'm going to provide separate prompts for instructions.

And this is important.

I don't want the entire blog post yet.

I want ChatGPT to give me those.

I'm going to provide separate instructions for each section

and I want ChatGPT to give me those instructions later.

So when I put that in, ChatGPT said, got it, all good.

Prompt number two.

Now these are instructions for the entire page.

As you saw in the content outline,

we have these specific recommendations

for different sections,

but there's some things that apply to the entire page,

such as keywords, such as word count for the entire page,

such as sources and audience and things like that.

So that is where I included this.

This outline has worked really well for me,

telling it what the goal is

and telling it to follow all of these guidelines below,

including audience, you know, guidelines.

So this is mostly formatting, how many words it is,

what kind of format I want to see,

what kind of tone I want.

This is particularly important as tone can vary

quite wildly depending on, I don't know,

how ChatGPT is feeling in a particular day.

So this is the only place where you will include

specific URLs from your client.

Ideally, you're able to do that.

You should be able to do that because it is public data,

but if your client is feeling a little bit nervous

about that, you can instead use descriptive language

or include some writing samples via text

to let ChatGPT know what tone you're going for.

Next, you'll include the sources.

So these are specifically other URLs

that are ranking well in the SERPs.

I always have to tell ChatGPT

that it can access URLs online,

at least it can in ChatGPT 4.

Sometimes it says that it can't, but it can,

so you need to tell it too.

Also, I'm okay with it using

other highly authoritative sources,

but I did want to outline for it

what those types of authoritative sources are

so it's not pulling from sources that I wouldn't trust.

I then include all of the keywords

and the outline for the page.

My third prompt is the first one

that I should expect some written text from.

So we're following along here.

I dumped this first prompt in.

It said, great, thumbs up.

I dumped the second prompt in.

It said, great, thumbs up.

This is when I'm starting to get writing out of it.

So this next prompt includes the header.

It tells ChatGPT to use all of the criteria

stated earlier as a reminder

so that it doesn't forget that,

and that references these guidelines here.

It includes specific recommendations for that section,

what competitors it should use as inspiration,

and what keywords to include.

Now, I do say that it should use the keywords

in the earlier prompt,

but particularly for this section,

I want it to use this keyword.

Now, one thing to keep in mind is that, again,

if there are any recommendations throughout

that are internal links or something like that,

that would need to be applied at the end.

So just make a mental note for yourself.

For example, here, I ask it to write a bulleted list.

Really, if you look at the outline,

those should be H3s, not a bulleted list,

but I felt like it was easier to explain to ChatGPT,

make a bulleted list, and then I can, myself, convert it.

Play around with it as you'd like.

And then the last thing here is that, you know,

a section that's specifically about the client,

obviously, ChatGPT is not gonna do a very good job

at knowing exactly what to write here

if it doesn't have access to the client's domain,

obviously, because this is a fake example.

I didn't use a specific client,

but you're able to provide the client's website

and ask it to write it,

or you can lean on SMEs to confirm what the CTA should be

and how the client's work relates to the topic.

So once you have everything in here,

as you can see, I asked it to write each section,

and then finally, I asked it to pull everything together,

pull it together into one blog post

where it just pulled everything prior

and has this beautiful version for us.

The bulleted items, I forgot to point this out earlier,

are the keywords that it used.

The reason I like that is because then I can see

at a glance, did it use the keywords that I suggested?

And does it feel like keyword stuffing?

If so, I might wanna remove it.

Now, this is important, this last bit.

What you'll then do is you'll go back

to the original content outline

and you will dump in ChatGPT's writing.

And from there, you'll want to double check

to make sure that your recommendations were included

and make any edits as necessary.

For example, I don't like big blocks of text.

This is not that big of a block of text,

but ChatGPT included all this text.

I wanted to break it up.

I also checked out the search terms,

the keywords that it included here.

I included some URLs to internal links

pulling from the recommendations in these sections.

And then in addition, I also included notes for the SMEs.

So just a reminder to them,

hey, this is a starting point of generally accepted practice.

We want you to give your expert opinion on this topic,

including, excluding, or adding any requirements

to this section.

One thing I also did when I took a look at this

was I looked at this list that we had recommended

based on what we were seeing competitors do

and compared it against this.

And it looked pretty good to me.

So at a first glance, this looks like helpful information

that at least other competitors are doing.

But again, we want to break out of that sea of sameness mold.

So encouraging SMEs to input their expertise is important.

Here, I removed the keyword

because it felt a little bit stuffy,

which is something you'll want to look out for.

And then again, this last section,

it drafted something based on what I told it

about the client, but of course,

it doesn't know the ins and outs of the products

and services that the client offers.

So that is everything.

Hope you find something to be able to pull

from this in your own client work.

Again, there's lots of wonderful uses of ChatGPT

and other AI tools.

And I'd love to hear more from you

on how you're using it with your clients.

Thanks so much.