This video shows how different search queries and targeted keyword research get different results for smaller brands, emphasizing the importance of understanding your customer and finding your niche. Rita Cidre breaks down exactly how Knix, a leakproof underwear brand, consistently shows up in ChatGPT and other AI search results for the queries that actually drive purchases, even against competitors with far bigger budgets. 🟩 Start your FREE TRIAL of Semrush ▶︎ https://social.semrush.com/3EoT8tb ➖ 🟩 Chapters 00:00 - Introduction 00:17 - The Power of Positioning: NYX vs Victoria’s Secret 00:48 - Section 1 - Find Your Niche 01:46 - Understanding AI Search 02:49 - Section 2 - How to Own That Niche 03:05 - The Importance of Consistent Messaging 04:47 - Leveraging Third-Party Sources 05:32 - Section 3: Test It ➖ 🟩 FIND MORE ABOUT SEMRUSH! 🔥 Propel your career forward with Semrush Academy ▶︎ https://social.semrush.com/4kiTnpa 🧡 Start your FREE TRIAL of Semrush ▶︎ https://social.semr