New videos every week with critical updates on SEO and AI visibility. Subscribe: https://social.semrush.com/3RtdGXK Google's August spam update caused an 82% jump in pages falling out of the top 100, and no industry was safe. In this video, we cover: ā¢ What a spam update is and how it differs from a core update ā¢ How far rankings moved in August ā¢ Why this update stood out from previous ones ā¢ How to explain your traffic loss to your colleagues or boss š Read more on Search Engine Land: https://social.semrush.com/4wYHo69 š What to do now ā read more on the Semrush blog: https://social.semrush.com/4iIdvTW š Try the Semrush Position Tracking tool: https://social.semrush.com/4h5gKn9 š Chapters: 0:00 Why the August spam update hit different 0:37 What a spam update actually is 1:15 How much rankings actually moved 1:41 Why this update stands out 2:17 Step 1: Bring the industry-wide context 2:41 Step 2: Theorize why your site got hit 3:54 Step 3: Collect the data 4:19 Why it might