Pagination is how content gets split across multiple pages — category pages, blog archives, search results, forum threads. For SEO it creates real problems: diluted link equity, crawling and indexing issues, and thin or duplicate pages ranking instead of the ones you want. This video covers what pagination is, why it trips up search engines, and the signals that decide whether you should split content or consolidate it. #Pagination #TechnicalSEO #SEO #Semrush