Schema markup is the structured data that tells search engines what your content actually means. It's how Google knows whether a page is a recipe, a product, an event, or an FAQ, and it's what unlocks rich snippets: the star ratings, prices, and dates that make a result stand out. This video covers what schema is, how it works, and why it lifts click-through even when your ranking doesn't move. #SchemaMarkup #TechnicalSEO #SEO #Semrush