👉 Find the keywords and search patterns your customers actually use with Semrush keyword research tools. Try it free for 7 days: https://social.semrush.com/4z5CZPI High search volume alone no longer justifies a keyword, because Google’s results pages and AI tools now answer many broad questions before anyone clicks. This video walks through a three-phase process (discovery, validation, and prioritization) using a portfolio tracker app as the running example. You’ll see how to turn customer complaints into search ideas, expand them with Keyword Magic Tool and Prompt Research, and cluster them in Keyword Strategy Builder. In this video, we cover: • How to turn customer complaints into keyword ideas • The two filters for validating keywords: conversion and opportunity • Why a high-volume keyword can still be a weak opportunity • How to find the prompts people ask AI tools about your topic • How to cluster keywords by the page they should map to • Which keyword groups to prioritize fir