New videos every week with critical updates on SEO and AI visibility. Subscribe: https://social.semrush.com/4yH7kV3 A new Zippy survey of 131 SEO experts just ranked backlinks the second most important ranking factor overall — behind only relevance. In this video, Semrush Content & Growth Manager Amanda Milligan covers: • Why authority still runs on links, long after PageRank • What backlinks mean now • Why visibility on ChatGPT, TikTok, and Reddit belongs in the same conversation • Why nofollow links are coming in last (and why Amanda disagrees with that) • Two ways to bucket your link building: link producers vs. association producers 📎 Zippy's SEO ranking factors survey: https://social.semrush.com/4rkLPXO 📎 Read more on Search Engine Land: https://social.semrush.com/3UWb1rk 📎 See who's linking to your site (and your competitors) with Semrush Backlink Checker — try FREE for 7 days: https://social.semrush.com/4cOfaUo 🕒 Chapters: 0:00 Google vs SEOs 0:15 The Zippy survey: