Start your FREE TRIAL of Semrush: https://social.semrush.com/3TKy2Nr Keyword research is still foundational to SEO, but it doesn't have to be manual. In this video, Chris walks through a four-step framework that pairs the Semrush MCP with Claude Code, so the AI handles the prioritizing and filtering. You'll set up the connection, give Claude Code context about your business through a simple brief, pull a filtered keyword list from a seed term, run a keyword gap analysis against your competitors, and finish with a prioritized CSV sorted into buckets for new content and updates. It's a faster, more powerful way to do keyword research that works whether you use Claude Code or ChatGPT. š Resources mentioned ā¶ Setting up Semrush MCP: https://social.semrush.com/4z2mlBI ā¶ Setting up Claude Code: https://social.semrush.com/4bKKwdX ā¶ Prompts I use in the video ā create a free copy: https://social.semrush.com/3RMrmOd ā¶ Brand Context Template ā create a free copy: https://social.semrush.