👉 Connect the Semrush MCP for Claude and pull live keyword, ranking, and backlink data into your workflows: https://social.semrush.com/4ibhdVZ If you already know SEO, the newer layer around it can feel unfamiliar: Claude, skills, MCPs, and automation. Most guides cover Claude in general without connecting it to real SEO work. In this video, Usman Akram walks through the three main ways he uses Claude for SEO (skills, MCPs, and Claude Code) with real-time demonstrations of five real use cases. In this video, we cover: • The three ways to use Claude for SEO: skills, MCPs, and Claude Code • How to build any Claude skill • How to conduct topical authority gap analysis • How to find intent-based keyword research with the Semrush MCP • How to conduct a ranking drop forensic audit • How to turn one report into Slack, Linear, and Notion actions • How to conduct an internal linking audit at scale in Claude Code • When to reach for a skill, an MCP, or Claude Code, and how to keep token usa