👉 Find the right journalists, pitch them personally, and track every mention in one place with Semrush Digital PR tools — try FREE for 7 days: https://social.semrush.com/3SUnMlE In this video, Tamara Sykes draws on 10+ years of PR experience to share three questions to run every media pitch through before sending — and shows the template that lands her coverage. What's covered: • How journalists really treat PR pitches • Question 1: Is this actually a story, or just company news? • Question 2: Why this journalist, and how to show relevance fast • Question 3: Why now, and why most pitches miss this one • Before-and-after: the bad way and the good way to pitch a survey • The details that help a journalist decide the story is worth covering 🕒 Chapters: 0:00 Why most media pitches never get a reply 0:52 Think like a journalist 1:21 Question 1: Is this actually a story? 2:45 Question 2: Why this journalist? 3:54 Question 3: Why now? 4:37 Steal this template 6:34 Recap: the three que