New to marketing? Semrush Academy has free courses taught by industry experts. Start learning now: https://social.semrush.com/4y4hEWR Most beginners learn digital marketing one channel at a time: SEO, paid ads, social media, email, content, and now AI search. Instead of teaching channels one by one, Rita Cidre lays out a single framework that ties them all together — a five-stage journey that moves your customer from problem to decision: demand, discovery, message, trust, and action. 🚀Boost your career with Semrush Academy free courses: ▶ Become an AI-Powered Marketer — enroll for free: https://social.semrush.com/4cGjKUs ▶ Get a Job in Digital Marketing with no experience — enroll for free: https://social.semrush.com/4gDb1DX 🕒 Chapters 0:00 Intro 1:05 What is digital marketing, really? 2:41 Stage 1: Demand and the problem behind the purchase 3:42 Stage 2: Discovery, where people find you 4:57 Stage 3: Message, why your product fits 6:04 Stage 4: Trust, proving your claims are