š Score your site's authority in minutes with our free E-E-A-T & YMYL Checker. Just upload this file into Claude Code or Codex, enter your URL, and get a trust score with specific recommendations: https://social.semrush.com/4dvrpWh The easiest SEO guide for 2027, from the founder of Backlinko and Exploding Topics ā two of the most-trusted brands in SEO and trend research. Brian Dean has 10+ years of ranking sites for thousands of keywords across Google and now ChatGPT, Claude, and Gemini. In this video, he provides an extensive beginner-level SEO playbook: how Google decides what to rank, the three factors that matter most, and five tactical steps to start SEO/GEO today. š Chapters: 0:00 How Google decides what to rank 0:55 The modern Google SERP: AI Overviews, ads, organic 2:28 The three ranking factors beginners should focus on 2:48 Ranking factor 1: Relevance 4:29 Ranking factor 2: Authority 6:12 Ranking factor 3: Technical SEO 7:35 Step 1: Find keywords people actually search