🎓 If you want a career in marketing that actually works in 2027, take our free course: https://social.semrush.com/4zeAOtz We asked Amanda Natividad, Chief Evangelist at SparkToro and co-author of Zero Click Marketing, to rank 9 marketing predictions for 2027 on an S / A / B / C / D tier list— from video dominance to IRL events as a competitive advantage. 📎 Pre-order Amanda’s book, Zero Click Marketing: https://zeroclickmarketing.co 🕒 Chapters 0:00 Meet Amanda Natividad 0:19 Trend 1: Interactive content 2:14 Trend 2: 90% of content will be video 3:12 Trend 3: Cold outreach becomes a negative channel 5:08 Trend 4: "Made entirely by humans" as a premium signal 6:55 Trend 5: AI search becomes default and citations matter most 8:50 Trend 6: Big creative marketing survives 12:17 Trend 7: IRL events as competitive advantage 16:08 Trend 8: Google secretly devalues content with SynthID tags 17:38 Trend 9: The doom question — what's the future of marketing? 19:11 Watch next and sha