Forget the old SEO playbook. In 2026, search isn't just happening on Google anymore, and if you're only optimizing for one platform, you're already behind. This video breaks down Search Everywhere Optimization: the step-by-step strategy for showing up wherever your audience is searching, comparing, and deciding. 🟩 Want to go deeper? Get the full Search Everywhere Optimization guide here: ▶︎ https://backlinko.com/search-everywhere-optimization ➖ 🟩 Start your FREE TRIAL of Semrush ▶︎ https://social.semrush.com/3EoT8tb ➖ 🟩 Chapters 00:00 - Why 99% of People Are Doing SEO Wrong in 2026 00:31 - The Biggest Shift in Search Behavior (It's Not AI Overviews) 01:33 - How the Customer Journey Looks Like Now 02:43 - Step 1: Figure Out Who Is Actually Searching for You 03:40 - Step 2: Map the Discovery-to-Purchase Journey 05:10 - Step 3: Find Where Your Brand Is Missing 06:30 - Step 4: Create Content for Every Stage of the Journey 07:56 - Search Everywhere Optimization Guide ➖ 🟩 FIND MORE