SEO (Search Engine Optimization) is how you make your site visible in search without paying for ads. This breakdown covers what SEO is and the three types you need to know — technical, on-page, and off-page. ▶️ *Subscribe for more from Semrush* ➖ https://social.semrush.com/3RtdGXK We're discussing new research from SparkToro that shows how online search behavior is changing in 2026. Google's dominance as a search engine is decreasing, with a growing number of people using ai search and various ai platforms for finding information. This shift highlights the importance of adapting search engine optimization strategies for the future of search. ⚡ *Start your FREE TRIAL of Semrush* ➖ https://social.semrush.com/3RWb7xr 🌱 *Grow your career with Semrush Academy* ➖ https://social.semrush.com/43tyReQ 📚 *Get top marketing insights from our blog* ➖ https://social.semrush.com/4uKMtyJ