99% of people in 2026 are doing SEO completely wrong! We have a study and statistics to show that the share of search on Google has significantly shrunk over recent years - so it's time for us to adapt to a new strategy. ▶️ *Subscribe for more from Semrush* ➖ https://social.semrush.com/3RtdGXK We're discussing new research from SparkToro that shows how online search behavior is changing in 2026. Google's dominance as a search engine is decreasing, with a growing number of people using ai search and various ai platforms for finding information. This shift highlights the importance of adapting search engine optimization strategies for the future of search. ⚡ *Start your FREE TRIAL of Semrush* ➖ https://social.semrush.com/3RWb7xr 🌱 *Grow your career with Semrush Academy* ➖ https://social.semrush.com/43tyReQ 📚 *Get top marketing insights from our blog* ➖ https://social.semrush.com/4uKMtyJ