Start your FREE TRIAL of Semrush: https://social.semrush.com/4wTjDNp The AI attribution gap is when buying decisions start inside AI tools like ChatGPT, Perplexity, and Google AI Mode, and that journey doesn’t show up in the analytics. Someone gets a recommendation in ChatGPT, then searches your brand on Google and converts, so your reports credit organic search instead of AI. Chris breaks down a three-tier framework to close it: Tier 1 checks whether AI can find and crawl your site, Tier 2 tracks whether you show up in AI answers via share of voice, mentions, citations, and sentiment, and Tier 3 connects that visibility to outcomes like branded search and conversions. 📎 Resources mentioned ▶ Attribution gap checklist — create a free copy: https://social.semrush.com/3S2a8wn ▶ AI content optimization guide: https://social.semrush.com/4bIofh4 ▶ Why competitors are winning in AI search: https://social.semrush.com/3UglRIh ▶ Guide to tracking AI referral traffic: https://social.sem