How Google AI Overviews are Boosting Conversions

Think of the buying journey like this.

There's a person on one end and the product on the other.

This person needs to go through a journey to find the product.

But there are obstacles along the way that'll slow them down or stop them entirely.

One of the obstacles is information overload.

You search one thing and suddenly you're staring at 20 tabs, 15 listicles, 10 YouTube videos.

It's too much.

Some people just quit right here.

Then there's the second obstacle, the research loop.

This is where people start comparing features, clicking back and forth,

overthinking everything until they hit analysis paralysis.

A lot of buyers drop off here.

And then there's the third and probably biggest obstacle, trust.

Most people don't trust random websites,

influencers with affiliate links or brands reviewing their own products.

There's bias everywhere and it's hard to know who to believe.

Now, here's the thing.

AI overviews remove almost all of these obstacles in one move.

They reduce the choices by just giving you a handful of products.

They end the research loop by summarizing everything for you.

And they instill trust in the searcher

because the recommendation feels like it's coming straight from Google,

not someone else who might have a different motive to recommend a product.

So when you take away friction like this,

more people can make it through the journey, which I think will lead to more conversions.