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[00:00] hey folks here's how to track your AI search traffic using H web analytics now ai search
[00:06] traffic refers to traffic coming from large language models like Google's AI overviews
[00:12] chat GPT perplexity and other chat Bots traffic that's slowly but surely eroding your organic
[00:19] traffic coming from traditional search engines to proactively improve your search visibility in
[00:24] such chatbots you first need to know which ones are sending you traffic in the first place to
[00:30] find out open the HFS dashboard and click on web analytics the setup is straightforward all you
[00:37] need to do is to install a lightweight JavaScript snippet into your website or directly import your
[00:43] Google tag manager once the setup is done and your website metrics are loaded scroll down to the top
[00:49] sources section channels and click on llm this will show you the total traffic that your website
[00:56] is currently getting from llms as a whole if your manager is still reluctant about this new channel
[01:02] just show them this chart for a detailed breakdown click on sources to see which chatbots are sending
[01:08] you the most visits in our case it's chat gbt Google's Gemini and perplexity which confirms
[01:16] our recent studies findings that 98% of AI traffic is sent by those three chatbots so go ahead and
[01:23] try out this method to track AI search traffic to your website using H's free web Analytics
AI-generated overview
Ahrefs Tutorials demonstrates a method for tracking AI search traffic using Ahrefs Web Analytics. The tutorial explains that AI search traffic originates from large language models including Google's AI Overviews, ChatGPT, Perplexity, and other chatbots, which are gradually reducing organic traffic from traditional search engines. The tracking process involves installing a JavaScript snippet or importing Google Tag Manager into a website, then accessing the LLM (Large Language Model) channel within the analytics dashboard. The data reveals which specific chatbots drive traffic, with Ahrefs' research indicating that 98% of AI traffic comes from three sources: ChatGPT, Google's Gemini, and Perplexity. This tracking capability enables website owners to proactively monitor and improve their visibility within AI chatbot responses, providing quantifiable metrics to demonstrate the impact of this emerging traffic channel to stakeholders.
AI search traffic from large language models is slowly but surely eroding organic traffic from traditional search engines, representing a significant shift in how users access web content.
Tracking AI search traffic requires installing Ahrefs' lightweight JavaScript snippet or importing Google Tag Manager, after which the LLM channel displays total traffic from language models.
According to Ahrefs' research findings, 98% of AI traffic is sent by three chatbots: ChatGPT, Google's Gemini, and Perplexity, making these platforms critical for monitoring.
Website owners can access detailed breakdowns showing which specific chatbots send the most visits, enabling targeted optimization strategies for AI visibility.