54 minWe analyzed every search 130K Google users performed over 20 months to answer big, scary questions about the future of digital marketing. Questions like: - Are LLM/AI tools taking market share from Google? - How much of Google's demand is people searching for brands they already know? - What's the breakdown of navigational, informational, commercial, and transactional intent keywords? - Which broad sectors of interest are biggest with Google searchers? Games? Ecommerce? Jobs? Adult content? - How big is the long tail? - What percent of all Google searches include the words "Paul Rudd"? - ...and more! Join Rand Fishkin and Amanda Natividad at SparkToro Office Hours for an incredible, data-visualized journey through the world's largest search engine and find out what the last 2 years and the next few hold for digital marketing (especially those interested in Google search).
54 minLunio
