The Ekamoira Research Team analyzes millions of search queries, AI responses, and citation patterns to help brands understand and optimize their visibility in AI-powered search. Our research combines proprietary data from ChatGPT, Perplexity, Google AI Overviews, and traditional SERP analysis.
4 articles published
Conductor's 1.08% AI referral traffic benchmark has become the most cited stat in AI search visibility. But the average hides extreme distribution, ignores the query fan-out multiplier, and measures traffic in a world where 93% of AI search sessions produce zero clicks. Here is what the data actually means for your brand.
Ekamoira Research Team
According to Morgan Stanley Research (2025), agentic shoppers could represent $190 billion to $385 billion in U.S. e-commerce spending by 2030.
Ekamoira Research Team![What Is Query Fan-Out? Definition, How It Works in AI Search [2026 Research]](/_next/image?url=https%3A%2F%2Fjpsdnjsdtqxqxhjrigho.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fblog-images%2Fog%2Fquery-fan-out-custom-fanout.png&w=3840&q=75)
A December 2025 study by Surfer SEO analyzing 173,902 URLs across 10,000 keywords found that 68% of pages cited in AI Overviews were NOT in the top 10 organic r...
Ekamoira Research Team
Nearly 60% of all Google searches now end without a single click to any website. According to Semrush's 2025 zero-click study, 58.5% of US searches and 59.
Ekamoira Research Team