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According to a 2026 report by Click-Vision, more than 80% of all searches now end without a single click to any website. That number is not a forecast.
Christian Gaugeler
According to Click-Vision's 2026 zero-click study, 58.5% of all US Google searches now end without a single click -- and that figure climbs to a staggering 83%...
Soumyadeep Mukherjee
Nearly 60% of all Google searches now end without a single click to any website. According to Semrush's 2025 zero-click study, 58.5% of US searches and 59.
Ekamoira Research Team
Between 50% and 90% of LLM-generated citations don't fully support the claims they're attached to, according to peer-reviewed research published in Nature Commu...
Soumyadeep Mukherjee