How to Optimize Your Business for ChatGPT, Perplexity & AI Search (AEO Tutorial)

Does your brand even appear? For most businesses, 

show up. I want to see how many of you actually 

going on. AI is quietly changing how people find 

links in Google, people are getting the answer 

overviews and they're getting their answers. 

Now, which marketing tools are worth it for 

again and again and again, even though we ask 

search works. It keeps surfacing a handful of 

of them, you're invisible in this new search 

25% of traditional search traffic is supposed 

answers. Traditional SEO still matters, but 

today I'm walking you through generative engine 

helps AI engines start citing your business, 

you as the solution instead of your competitors. 

in action, HubSpot has a free guide that breaks 

how to get ahead of it. I'll link it below so you 

All right, let's get into it. Step one, audit. 

can optimize for AI, you need to know where you're 

Take your top 10 money keywords and I want you to 

example, if your keyword is marketing automation, 

automation software?" or "How do I choose the best 

in chat and perplexity or Google AI overviews?" 

a private setting so it's not biased to answer 

Which competitors are showing up in set? Which 

tap into tools like Profound or Aerops to give you 

this information. You'll see the same pattern over 

maybe it's comparison pages that dominate these 

was a study done by authoritists which found that 

pages actually appear in AI. In other words, 

winning an AI search. So, pattern recognition 

content with datari, recently updated content is 

of those results. Put them in a save folder and 

know where to stand. The next step is simple. 

AI to understand and of course site. So step two, 

AI tools like CatchPT, Gemini, and Perplexity are 

that means they don't reward the mystery and 

structured, and gives direct answers upfront. 

posts and landing pages with insights that align 

audience would be asking the LLM. Think of this 

optimization. Start each page with a short answer 

and examples. This gives you authority. Here's a 

and then the answer. After you'll see the answer 

AI instantly knows what your page is all about and 

layer that most people miss. You need to make 

type into AI or say to their AI when you're 

people use inside of an AI prompt. The same buying 

easy to use, cheap are the phrases that users 

Plexity. These are your bottom offunnel prompt 

top product, cheapest category, easy to use tools. 

comparison pages that use these phrases. And 

to put yourself as number one on the best XYZ 

It just sees structured, trustworthy data and 

visibility. When you combine answer for structured 

AI exactly what it needs to feature your brand. So 

the next question is why would AI choose to 

Step three, authority. You want to build signals 

enough to site your content. Let's start with 

Schema helps AI understand who wrote it, when it 

also tap into metadata as well. You can use a free 

make this really easy. Select a data type such as 

your HTML source or public URL into the tool and 

mark it as the title, author name as author, 

article text as article body. For FAQs, highlight 

HTML to generate the JSON LD markup. Copy the code 

you want to test your markup. Use Google's rich 

how it appears in the search results. If you've 

90% of the site still guessing how AI reads their 

to get your website listed where AI is already 

YouTube, Capter, Trust Pilot, Yelp, these review 

Publish original research is also a great way to 

earns three times more citations than other 

can help you have more recurring mentions in the 

out to reporters and journalists to get you 

affiliate marketing or simply using a tool like 

credibility to show that you're verified, that 

Now, up to now, you've made your content very 

it's time to make sure AI actually finds 

you're officially in the top 1% of marketers who 

below. Still here, because I want to know what 

get technical. Optimize for AI crawlers. Think of 

The same principles as SEO, but turned into AI 

faster, it's going to recommend you faster. Start 

AI discovery feels new, the fundamentals are 

can run through. First, speed. Your site should 

layout's mobile friendly, your headers are in 

schema markup in all text so AI and accessibility 

leverage FAQ schema wherever it fits. Mstone 

from FAQ structured content. So, make sure that 

tagged correctly. A lot of folks also like 

signal for AI models updating content regularly 

This came directly from search engine. Finally, 

and the schema.org validator. If your schema 

is technically sound and fast, you remove every 

AI models being able to index it and use it as a 

let's build a system that scales everything that 

GEO content production. This step is all about 

team or your future self so every new piece 

GEO content template. One, direct answers. Your 

that you're answering and keep it short and sweet. 

summarize the key takeaways up at the top of your 

want to incorporate that directly in your piece 

section. You want to have a section that breaks 

to come up with the various insights shared on 

need to go above and beyond into the insights and 

an FAQ section with schema. Mark questions and 

the last updated date. You want to show the 

piece just got updated. Once you've built a few of 

you hit publish. Is there a direct answer in the 

the first 200 words? Are there credible sources 

credentials and schema visible, clickable, and 

the load time fast? Make sure that you use this 

ready asset that AI can understand, trust, and 

you'll scale AI visibility on autopilot. Now, 

actually showing up where it matters the most. 

I want you to run a weekly visibility audit. Test 

Google's AI overviews. And again, you can use 

Keep everything in a simple tracker like you see 

Which competitors showed up? Which sources did the 

platforms site you, which skip you, and where 

use this GEO prioritization matrix. High value 

High traffic plus high visibility. Maintain and 

analyze why and adapt. The goal is to turn AI 

patterns, you can optimize faster any algorithm 

still room to grow. Let's dive into it. Step 

Here are four tactical strategies that will help 

AI answers. First, take a contrarian angle to your 

show people exactly why organizations switch 

real-time updates. Add a latest update sections 

where you're constantly updating content 24 hours 

Republish snippets and insights to LinkedIn, 

engines use these platforms to decide who to site, 

the LLM. Four, a Wikipedia strategy. You want to 

cited. It is one of AI's most trusted data sets. 

These tactics might take a bit more effort. They 

create long-term authority that AI recognizes and 

30-day action plan that you can follow and execute 

You're going to test your top 20 keywords 

etc. You want to note where your brand does and 

important here. That's your starting point. Week 

your top performing pages that are being cited 

using schema so AI engines can read them clearly. 

Publish new FAQ pages. Refresh old data. Make sure 

or mobile issues. Submit your site map so AI and 

and tracking. Build your GEO content template and 

to see which AI tools are sending your content or 

out and collaborate with them. Stick with this 

of AI visibility, citations, mentions, and traffic 

SEO. The sooner you start, the sooner AI is going 

GEO isn't replacing SEO. It's the evolution of 

They're the ones that are adapting the fastest. If 

finds sites information right now, then well done. 

If you want to go deeper, grab HubSpot's 

exactly how AI is pulling content across different 

this video helped you, make sure to hit that like 

for weekly walkthroughs, frameworks, and 

business stay ahead of the competition. I'm Ross