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I want you to type your industry into chat GPT.
Does your brand even appear? For most businesses,
show up. I want to see how many of you actually
going on. AI is quietly changing how people find
links in Google, people are getting the answer
overviews and they're getting their answers.
Now, which marketing tools are worth it for
again and again and again, even though we ask
search works. It keeps surfacing a handful of
of them, you're invisible in this new search
25% of traditional search traffic is supposed
answers. Traditional SEO still matters, but
today I'm walking you through generative engine
helps AI engines start citing your business,
you as the solution instead of your competitors.
in action, HubSpot has a free guide that breaks
how to get ahead of it. I'll link it below so you
All right, let's get into it. Step one, audit.
can optimize for AI, you need to know where you're
Take your top 10 money keywords and I want you to
example, if your keyword is marketing automation,
automation software?" or "How do I choose the best
in chat and perplexity or Google AI overviews?"
a private setting so it's not biased to answer
Which competitors are showing up in set? Which
tap into tools like Profound or Aerops to give you
this information. You'll see the same pattern over
maybe it's comparison pages that dominate these
was a study done by authoritists which found that
pages actually appear in AI. In other words,
winning an AI search. So, pattern recognition
content with datari, recently updated content is
of those results. Put them in a save folder and
know where to stand. The next step is simple.
AI to understand and of course site. So step two,
AI tools like CatchPT, Gemini, and Perplexity are
that means they don't reward the mystery and
structured, and gives direct answers upfront.
posts and landing pages with insights that align
audience would be asking the LLM. Think of this
optimization. Start each page with a short answer
and examples. This gives you authority. Here's a
and then the answer. After you'll see the answer
AI instantly knows what your page is all about and
layer that most people miss. You need to make
type into AI or say to their AI when you're
people use inside of an AI prompt. The same buying
easy to use, cheap are the phrases that users
Plexity. These are your bottom offunnel prompt
top product, cheapest category, easy to use tools.
comparison pages that use these phrases. And
to put yourself as number one on the best XYZ
It just sees structured, trustworthy data and
visibility. When you combine answer for structured
AI exactly what it needs to feature your brand. So
the next question is why would AI choose to
Step three, authority. You want to build signals
enough to site your content. Let's start with
Schema helps AI understand who wrote it, when it
also tap into metadata as well. You can use a free
make this really easy. Select a data type such as
your HTML source or public URL into the tool and
mark it as the title, author name as author,
article text as article body. For FAQs, highlight
HTML to generate the JSON LD markup. Copy the code
you want to test your markup. Use Google's rich
how it appears in the search results. If you've
90% of the site still guessing how AI reads their
to get your website listed where AI is already
YouTube, Capter, Trust Pilot, Yelp, these review
Publish original research is also a great way to
earns three times more citations than other
can help you have more recurring mentions in the
out to reporters and journalists to get you
affiliate marketing or simply using a tool like
credibility to show that you're verified, that
Now, up to now, you've made your content very
it's time to make sure AI actually finds
you're officially in the top 1% of marketers who
below. Still here, because I want to know what
get technical. Optimize for AI crawlers. Think of
The same principles as SEO, but turned into AI
faster, it's going to recommend you faster. Start
AI discovery feels new, the fundamentals are
can run through. First, speed. Your site should
layout's mobile friendly, your headers are in
schema markup in all text so AI and accessibility
leverage FAQ schema wherever it fits. Mstone
from FAQ structured content. So, make sure that
tagged correctly. A lot of folks also like
signal for AI models updating content regularly
This came directly from search engine. Finally,
and the schema.org validator. If your schema
is technically sound and fast, you remove every
AI models being able to index it and use it as a
let's build a system that scales everything that
GEO content production. This step is all about
team or your future self so every new piece
GEO content template. One, direct answers. Your
that you're answering and keep it short and sweet.
summarize the key takeaways up at the top of your
want to incorporate that directly in your piece
section. You want to have a section that breaks
to come up with the various insights shared on
need to go above and beyond into the insights and
an FAQ section with schema. Mark questions and
the last updated date. You want to show the
piece just got updated. Once you've built a few of
you hit publish. Is there a direct answer in the
the first 200 words? Are there credible sources
credentials and schema visible, clickable, and
the load time fast? Make sure that you use this
ready asset that AI can understand, trust, and
you'll scale AI visibility on autopilot. Now,
actually showing up where it matters the most.
I want you to run a weekly visibility audit. Test
Google's AI overviews. And again, you can use
Keep everything in a simple tracker like you see
Which competitors showed up? Which sources did the
platforms site you, which skip you, and where
use this GEO prioritization matrix. High value
High traffic plus high visibility. Maintain and
analyze why and adapt. The goal is to turn AI
patterns, you can optimize faster any algorithm
still room to grow. Let's dive into it. Step
Here are four tactical strategies that will help
AI answers. First, take a contrarian angle to your
show people exactly why organizations switch
real-time updates. Add a latest update sections
where you're constantly updating content 24 hours
Republish snippets and insights to LinkedIn,
engines use these platforms to decide who to site,
the LLM. Four, a Wikipedia strategy. You want to
cited. It is one of AI's most trusted data sets.
These tactics might take a bit more effort. They
create long-term authority that AI recognizes and
30-day action plan that you can follow and execute
You're going to test your top 20 keywords
etc. You want to note where your brand does and
important here. That's your starting point. Week
your top performing pages that are being cited
using schema so AI engines can read them clearly.
Publish new FAQ pages. Refresh old data. Make sure
or mobile issues. Submit your site map so AI and
and tracking. Build your GEO content template and
to see which AI tools are sending your content or
out and collaborate with them. Stick with this
of AI visibility, citations, mentions, and traffic
SEO. The sooner you start, the sooner AI is going
GEO isn't replacing SEO. It's the evolution of
They're the ones that are adapting the fastest. If
finds sites information right now, then well done.
If you want to go deeper, grab HubSpot's
exactly how AI is pulling content across different
this video helped you, make sure to hit that like
for weekly walkthroughs, frameworks, and
business stay ahead of the competition. I'm Ross

Neil Patel