Class 1 - GEO vs AEO vs SEO - Advanced SEO Course 2025

The prediction of SEO's death has been going on for the past 25-26 years.

But now a lot of new words have come to take the place of SEO.

Like AIO, AEO, GEO, LLMO, HEO, HEO.

Now the new people who want to come in this industry, they are thinking whether to learn SEO or not.

And the old people are thinking what to learn, learn AIO, learn AEO, learn GEO, who should I learn?

Google itself does the work of putting ghee in this fire.

Which gives the answer to any question as if you have asked the way of salvation from a saint sitting under a peepal tree.

It depends.

I mean, crossing the road also depends on looking around three times.

But uncle, show the children the right way, you must know everything.

So to remove all this confusion and to straighten the boat of SEO for you, we are bringing a complete SEO course during the time of AI, which will teach you how to rank the website on Google, will also teach you how to rank on ChatGPT, will also teach

you how to get a mention in AI mode, how to do a lot of SEO tasks using AI, like how to write content using AI, how to audit a website, how to do competitive analysis, how to search keywords, how to make a report.

Yes, all these things can also be done with AI.

All these things will become easy for you.

And this time, we are bringing this course here on this YouTube channel.

That is, it is going to be free.

Now what is the reason for this?

I have just explained this in a community post.

Those who are interested in knowing the reason, they can go and read the reason.

And those who only want to eat fruits, do not want to care about seeds, they can continuously watch this video. So the length of this course will be around 4 to 5 months.

We will upload 2 to 3 lectures every week.

Each lecture can be from 30 minutes to 60 minutes.

And all the topics will be explained to you in detail in a minute.

So if you have not subscribed yet, then subscribe and also press the All button.

Otherwise, YouTube will use its brain.

And you will get some notification and some not.

Your course will remain incomplete.

What is that course in which there is no doubt solving?

So we will do a live session for doubt solving every Sunday.

But this live session will be only for members.

Because if I do a live session on the channel, normally I keep it open, then those people can also watch, who are not interested in the course source.

So a lot of comments will keep coming.

Your useful students' real questions will be suppressed.

So the doubt solving live session will be for members only.

But there is no problem in that.

Because the membership fee is 29 rupees.

You don't get 2 samosas for 29 rupees.

So join the membership from now.

And get ready for the live session.

Now if you want to take advantage of this course, then while starting every lecture, first of all, you have to take out the free time around you. Don't get disturbed in between.

Take out the time from 30 to 60 minutes.

Sit comfortably with a notebook so that you can keep making notes.

And note down the questions you get, so that you can ask them in the live session.

Okay? There may be some crowd in the live session.

So keep your questions ready in advance, so that you get a chance to ask your questions.

And I can answer you.

You get the full value of your course.

Yeah! Now it will be fun, bro!

Those who are new in this industry, and want to come in this industry now, they will get confirmation from today's video, that they should learn SEO.

Whether this industry is for you or not.

And those who are coming to this channel for the first time,

I will give my introduction to them.

My name is Amit Tiwari.

I am a technical SEO.

I mostly work in e-commerce, news,

SaaS, healthcare industry, etc.

Apart from this, local SEO is my passion.

So you will see a lot of videos related to local SEO on this channel.

I have been in this industry for about 14 years.

So I have seen the Penguin update,

Panda update,

I have seen BERT's Uthal Puthal,

I have seen HCU.

This AI time is also passing by.

So I have seen a lot of such things.

And your anxiety in this industry, AI or anything related to it,

I will calm it down.

I am sure.

So let's start.

🎵 Intro Music 🎵

Those who are experienced, may find this part a little boring.

But do watch it.

I will recommend that you watch this part completely.

Either you won't get information, or you won't get jokes.

So, let's come to SEO first.

So, the full form of SEO is Search Engine Optimization.

But its actual meaning is Optimization for Search Engine.

But has anyone ever said SEO? And we are so innocent that we are still using SEO.

We should have done OSE a long time ago.

But it is what it is.

Search Engine Optimization is wrong because we don't optimize search engines.

We optimize our web pages for search engines.

So our acronym should have been OSE, but we are using SEO.

Now, I won't tell you about AIO, AEO, GEO, etc.

Before that, it is very important for us to take a bird's eye view of SEO.

After this, I will come to all these acronyms.

And you will understand everything.

It won't take much time.

Once the base is covered, you will understand all these things above.

Now, there is a normal belief that a true SEO is the one who gets a small amount, and ranks any small website on number one in Google for any query. That too overnight.

But this doesn't happen.

It doesn't happen in any industry.

Getting a website ranked on Google is a small part of SEO's job.

And when most SEOs start ranking their responsible websites on Google, they start making mistakes from there.

If you want to learn SEO, it is very important to understand the work of SEOs logically.

And to do SEO, to do search engine optimization, it is very important to understand the work of search engines.

So a modern search engine works in 5 steps.

Number 1, discovery.

Number 2, crawling.

Number 3, rendering.

Number 4, indexing.

And number 5 is ranking.

Ranking is a part, but it is the fifth part.

Let's understand them one by one.

The first part is discovery.

That is, the search engine should know about your URL from somewhere.

That is the discovery part.

You made your website.

Let's say you made 100 pages on your website, or 1000 pages, or 100,000 pages. How will Google know about these pages?

No one can remember all the pages of your website.

You will not remember the address of all your pages either.

And we should somehow provide this entire URL list to Google.

Google should know from somewhere that these are the pages on this website, so that it reads the content of those pages and sends it to a user who is searching your page.

When will this happen?

When Google will know about all your pages.

So this part is discovery.

The second part is crawling.

That is, when Google finds out that there are 100 or 1000 pages on this website,

Google's bot, an automated program, comes and visits all those pages of your website.

This part is called crawling.

Now, the third step is rendering, which is a part of crawling.

There are millions of websites on the internet, and they are built on a lot of different platforms. Some are normal, simple websites that are built on HTML.

Some use JavaScript.

Some are based on PHP.

And all these websites with different designs, different infrastructures, different hosting, and different designers,

Google's bot, the automated program, has to go and read them. And the job of reading the website on the browser is called rendering.

It's a very simplistic explanation.

This rendering process is very important because if your website is visible to normal people, but if Google's bot can't see it properly, then Google's bot won't be able to understand your website nor will it be able to rank it for any query.

So this rendering process is a little technical, but it's very important.

And if the rendering is hampered in any way, if the rendering is not successful, then your website won't be able to rank.

The fourth step is indexing, which means Google's system understands your website, understands its content, renders it, and then after this, it thinks that your website's content can be shown to someone in the future.

That's why it saves a copy of it.

This process is called indexing.

If Google doesn't know about a website's pages from the first step, that is, from discovery, it can't crawl it, it can't render it, then it will never index it.

After indexing, the fifth step is ranking.

That is, Google shows your website's pages to another user in the search results that whatever query you have done, the related information is here on this web page, go and read it.

This is the fifth ranking part.

So if I miss one, two, three, four, these four parts, if I don't focus on it, if I don't complete all these steps, will it rank?

Never.

Because SEOs are based on search engines, so we optimize our websites for these five steps.

If you normally search for a free SEO course on YouTube, then you will be told directly, look, do this, do that, then this page of your website will start ranking for this keyword.

And then the second chapter is that if the website doesn't rank, then see if the index has been done or not.

This whole process is being taught to you in reverse, that's why there is a loss.

If the whole game is reversed, then there will definitely be a problem.

So if you want to do SEO, then you have to optimize your website for all these five steps.

So in the step of discovery, we do a lot of good to the structure of our website.

We ensure that one page of the website is connected to the other page.

We provide a map of our website to Google from our side, which is called a site map.

And we constantly keep in mind that all our new pages, their URL, their address, they are constantly updated in this site map.

And Google also goes and sees that page.

The second step is crawling, in which the job of SEOs is

We test these pages ourselves to see if these pages will create a problem in crawling through Google or if we have blocked a Google bot or any search engine bot.

If we don't open our door, how will anyone come in? The bot won't break the door. It's not a mercy.

Okay. So, we ensure that all the URLs of our website can be crawled properly.

When a bot is trying to crawl our website, it shouldn't happen that our hosting, the server on which our website is hosted, slows down, doesn't give the page, doesn't block a Google bot or any other bot, etc.

There are a lot of checks that we have to perform on our end.

The third step is rendering, in which we check whether the page of our website is visible to the Google bot or not.

We have made the website and tested it with our own eyes to see if the website is visible to the Google bot or not.

But the Google bot doesn't come to your website. It's a program and it has to render your website.

It has to execute that code. If for any reason it can't see your website properly, it doesn't complain to you that it can't see your website.

It assumes that there is no content on your website. Your website is useless.

So, to stop this kind of misunderstanding, we, the SEOs, have to go to the website and check whether all the pages of the website are visible to the Google bot or not.

After this comes the part of indexing, in which we try to convince the Google bot that the content that we have written on our website, on each page, all those pages are correct, useful, the content is very useful and you should index this page.

If the Google bot doesn't index our page for any reason, then we try to find out the reason for it.

And after finding out the reason, we remove that problem and again request Google to index our page.

Apart from this, the SEOs have to check whether all the pages on our website are indexable or not.

If any page is not indexable, then we hide it from the Google bot so that the Google bot doesn't waste its time in trying to crawl or index it again and again and also doesn't waste the resources of our hosting.

If a page is actually indexable, but still the Google search engine is not indexing it, then we add more value to that page so that Google indexes that page.

And when we do all these four steps properly, then the SEOs, the good SEOs, the SEOs who are doing all the four processes properly, they don't have a problem in ranking.

And even after following all these four steps properly, if the pages on our website are not ranked, then we study different algorithms and try to rank our pages using the knowledge that we have developed based on our understanding.

Basically, we explain to Google that our page is good for the query of the user who is coming to Google. You rank it.

So, traditionally, the five steps of search engines are based on the five tasks of SEOs. But apart from this, there are three more parts of SEOs.

So, there are five and three, eight total duties. You have seen five. After this, we come to the sixth, which is content creation.

There should be some useful content in all the pages on the website. Only then will that page help Google in recommending further.

If there are not many pages on your website, then what interest will Google have in ranking your website?

Let's assume that your company has five services. You made a homepage on your website, a about us page, a contact us page, and made five different pages for five services.

This is a very good thing. But now, why will Google rank your website? Because you are giving information about your product, your service.

If someone combines your company's name and service and asks, this company is giving this service, what is its page?

Then it is possible that Google will show your page in front of you.

But if someone comes to Google and queries a keyword related to your service, then why will your page be ranked?

Because you do not want to give any information to the user. You just want to tell about your service. So, when the user asks about your service, then Google will tell.

But if he wants information related to the service, then Google has no reason to rank your pages.

So, that's why we create content on our website in different ways. And this content is not just a blog post.

My students know that a blog post should never be made by any business owner. You have to forget the blog post if you want to move forward in this course.

If you think that if you don't make a blog post, then how will you rank your website? Then you will get the answer in the coming chapters.

Now, whether we write this content ourselves or we get it written by someone else or it is AI generated, whatever it is, we have to approve it in some way.

We SEOs have to handle this process.

The seventh step is analytics.

That is, you have to collect all the data on your website from different people, different search engines, different keywords, and different pages.

And then you have to analyze it.

Analyzing means we see how much traffic our page is getting, what kind of people are coming from which country on that page, what kind of queries are coming on those pages.

So that we can analyze those queries and see whether they are related to our business or not.

Is it that you are selling a comb and your website is ranking for some other product?

So we see whether the keywords on which our website is ranking are suitable or not, whether they are reasonable or not.

If they are, then how do we increase them and if they are not, then how do we remove those unuseful keywords from our website.

We do all this analytics work.

And the last duty that comes after this is reporting.

That is, we have to prove the work that we have done in front of the client.

You are not breaking free bread, you have to prove it.

One thing you tie a knot.

I have 14 years of experience.

When the client's business does well, the reason for his success will be the blessing of his parents, the support of his wife, the hard work of the staff, the gift of God.

There will be a bedsheet on the shrine, there will be bread for the black dog, there will be water in the urn.

Everything will be responsible for his success.

But when the business does not do well, then only the marketing person will be at fault.

And the biggest mistake in that is the SEO.

So if you want to do SEO, then it is very important to learn how to make a good report.

But don't worry, you will also get to learn reporting in this series.

So you must have got the basic idea of what SEO does, not just rank.

Now, if we start comparing all these duties with ads, then you will see what the PPC executives do.

Neither do they pay attention to making the website indexable, nor do they pay attention to making it crawlable.

Page speed is also not one of their duties.

I am not telling you their mistakes, I am telling you that their duty does not exist.

The job of a PPC executive is to create an ad campaign on Google or Meta or Instagram or any other platform.

See your billing and then run that ad campaign properly.

And for any ad campaign, a landing page is required on the website.

If it is on your website, then it is fine.

If not, then they can make it on any of their websites.

That will also work.

If an ad is running on Instagram, then the URL of your website is not necessary there.

You can take it on WhatsApp, you can take it on a lead call, etc.

There are many different ways.

So in this case, if you leave your website on the basis of PPC, then they will never manage your website.

Because it is not their duty.

It is just like you call a plumber in your house to fix a pipe pipe.

And hope that he will also fix your light before leaving.

This never happens.

So SEOs take care of your website overall.

In our experience, all the unmanaged websites have a very low conversion ratio of Google Ads or Meta Ads.

Only a well-managed website can do a good conversion from all the ad channels.

So whenever any website or any business owner needs to take care of their website.

When they realize that our website is in a very bad condition, then they will hire a developer.

They will hire an SEO for the website.

Now, if you have understood so many things.

So now we come to those acronyms that have confused people a lot.

Let's take a look at all these acronyms one by one.

See, words are not bad in themselves.

It is important to understand the intention of the people who make those words.

Like SEO is a wrong word in itself.

It should have been OSE, but SEO stuck.

So we are using it.

So let's look at each word and see if you should use it or not.

So the first buzzword is AIO.

AIO means Artificial Intelligence Optimization.

Now, it is possible that this word is useful for scientists and engineers in the field of Artificial Intelligence.

But it is not useful for marketers.

Because we marketers do not work on Artificial Intelligence.

Some of our search engines use some algorithms of Artificial Intelligence.

There are some different platforms like ChatGPT.

There, a sub part of Artificial Intelligence, LLM, is used.

But we do not work on the field of Artificial Intelligence.

So to say in this field that we optimize for Artificial Intelligence is wrong.

The user of any website will not be a scientist of Artificial Intelligence.

Who will go and ask in front of a big supercomputer,

Tell me where I have to get root canal done.

It does not happen.

Where will people ask?

People will ask on search engines.

People will ask on LLM bots, i.e. ChatGPT, etc.

So we have to optimize for that.

We do not optimize for Artificial Intelligence.

That's why AIO is a wrong word in itself.

The second word is AEO, i.e. Answer Engine Optimization.

Now Answer Engine Optimization is a little sensible word in itself.

Because ChatGPT gives answers in itself.

Google's AI mode also gives answers.

It is not giving search results.

It is giving answers.

So when we optimize for such platforms,

It can be called Answer Engine Optimization.

AEO is a sensible word.

Let's keep a pin on this point, we'll come back to it in a while.

After this, the second word is AI SEO, meaning Artificial Intelligence Based Search Engine Optimization.

This acronym is fine by itself, but the problem is that it's not like AI has just started being used in search engines.

Google started using the first AI-based algorithm in search engines in 2017.

So any SEO that has been doing it since 2017, was already doing AI SEO.

We are all doing AI SEO in today's date, because we optimize for Rank Brain, Spam Brain, we optimize for different link penalties.

Google Analytics 4 version is completely AI based, so we are all doing AI SEO, there is nothing new.

The third word that is gaining more traction these days is GEO, meaning Generative Engine Optimization.

Optimizing for platforms that use Generative AI.

This is also similar to AEO, because all the platforms based on Generative AI give the same answers.

So AEO and GEO are the same thing, there is no difference between the two.

We'll come to AEO and GEO in a while.

After this, the next word is LLMO, meaning Large Language Model Optimization.

This is also problematic by itself, because we don't optimize for large language models, we can't do it, because large language model is a big field in itself.

Like AI has become a big umbrella term, it has a lot of LLMs, Large Language Models.

Large Language Models don't just do one thing, they are also generating images, videos, they are also doing predictions, they are also being used in the medical field, they are not just doing the job of giving answers to people.

So if we say large language model optimization, then it is a very big term, which is far beyond search or search professional, marketing professional.

It is a big thing, basically it is different, it becomes a completely different field.

So LLMO is not a useful term in itself.

There are only two terms that are left to be used, which are GEO or AEO, whichever you pick.

So in all these new acronyms,

GEO is the most on trend nowadays,

GEO is being pushed more, the people who were still seen in conferences in the name of SEO, they are pushing more on GEO.

We will have to understand SEO first, that what new activities do we do in GEO, which we are not already doing in SEO.

Something should be new, if you are bringing a new acronym.

By the way, before I start talking about SEO, AEO, GEO, let me tell you which side I am on.

I am a traditional SEO, so I feel that all the activities we were doing in SEO so far, they are all enough.

There is nothing new in GEO that you need to do.

So far, there has been no such thing, which was not normally covered in SEO.

I will explain one by one, and I will not just give my side here.

To find out new points of GEO,

I will reference this article of Search Engine Land, which is a big publication in the SEO industry.

And here I have taken out a list, that according to Search Engine Land, what is new in GEO, and after this we will see whether it comes in SEO, is covered or not.

So here the list of GEO parts,

Search Engine Land, first comes response generation, that is,

SEOs used to focus only on the content of the website, and in GEO, there is a sort of summary of the content of the website, which is created by chatbots, we optimize for that, and this is sort of false, because if you see and go, and if you see a lot

of news articles, then you will see a summary there, and this summary has always been used by news SEOs, to make a gist of the article of any website.

Too long didn't read, if someone doesn't have time to read the whole article, then we make a summary.

I have told this kind of tricks in classes, in the last 1-2 years old batches, that whenever you generate your content, then a small gist of your content, of 3-4 lines, you can give it as a summary in the top part of your article, which will be different

from the meta description, we make the meta description a little catchy, you can make this summary a normal summary of a normal website page, and the new thing that is being said in this GEO, is exactly the same summary generation, nothing new, traditional

SEOs have been doing this response generation for a long time.

The second differentiator factor is, content contextualization, my Hindi medium is not able to read it properly, but basically, the search engine itself is telling, that it means, that we optimize our content in the context of the user's query,

I don't know what kind of SEOs the search engine knows, but we traditional SEOs have always been doing this, according to the query of the user, the answer is always prepared, if the user comes to a dentist's website, to get information related to the

root canal, then we don't tell him about the hardware anyway, we don't tell him to go and eat sugarcane, the kind of problem, the kind of query, the same kind of content is done, it has always been optimized, there is nothing new, that will be done in

the GEO, and in SEO, you will not present the content in the real context, this is wrong.

Point number 3, information synthesis, that is, the search engine believes, that in the GEO, that is, all the chatbots, they don't collect the information from a single source, they don't collect the information from a single page, but from different

sources, they collect a lot of information, make a summary of it, and try to provide it to the user, so, you should make a lot of pages related to any information on your website, but then, silo structure has always been doing this, whenever we make a

silo structure, we catch a core topic there, and after that, we give in-depth information, we have told the students about this in our courses, that you will catch a core topic, and the queries related to that core topic, which are people also ask, or

the websites like also ask, from there, we remove those related questions, and make a page on it, we have been doing this for a long time, it is not new, the website named also ask, people also ask section, we have been using it for a long time, nothing

new, point number 4, user intent understanding, meaning, understanding the intent of the user who is coming on the website, and this is the most absurd point, on this YouTube, of any channel, not just my channel, of any channel, see the video on keyword

research, they will always tell you, that all the keywords, have 3 or 4 types of intent, commercial intent, navigational intent, transactional intent, informational intent, if you don't understand the understanding of this intent, then what else is there,

we always, in SEO, by understanding the intent of the user, on its base, either we create a funnel, or create content, or make a video, whatever the style of the landing page, it is all on the base of the user's intent, this is not new, we have been doing

this for a long time, number 5, algorithmic adaptation, meaning, search engine land says, that SEOs normally do not adapt to the algorithm,

Google's updates are very slow, but then,

AI related updates, are very fast, that's why, the SEOs, the GEOs, need to adapt faster, but this search engine land, always complains, that Google's updates come very frequently, whenever the update comes, before it comes, the indicator of SEO rush,

they start citing it, there is a chatter here, and Google has always said, that even if Google, launches a broad core update, 2 to 3 times in a year, but the small, industry wide updates, are continuously running, in fact, according to last year's estimate,

Google releases an update, every 2.5 hours, so, if in 2.5 hours, an update is being released, and SEOs are already, optimizing their content, their strategy, then, how fast will the update be, meaning, will the update be streamed, every minute, a new

update is coming, point number 6, content formatting, this is again absurd, because, we SEOs, don't just create content, we put blog posts, we put articles, we put news articles, we make testimonials, we make success stories, we make case studies, we

make white papers, what are we not making?

What format of content, will be made, more than this?

Will, GEOs, give codes in JSON format, and understanding that, bots are going to do something?

Nothing, again, this is again, same thing, which SEOs are doing, number 7, research driven strategy, almost, every industry, uses research driven strategy,

I mean, whenever you, make a strategy, strategy means, that you, again, think, with steps, you are going to do, and when we, don't do research, if we don't have, previous information, then how are we, making a strategy?

If, without any research, we are making a strategy, then it is nonsense, so research driven strategy, seems like, just a made up word, which, SEOs, GEOs, take it from anyone, if you, want to get your hair cut, then the person, who cuts your hair, will

think of something, based on his past experience, he will ask you, how to get your hair cut, nothing new, nothing specific, to GEO only, point number 8, is performance tracking, means, according to search engine land,

GEOs, track more performance, and change their strategy, based on it, but, what kind of, performance tracking, you are talking about?

SEOs, use every version, of Google analytics, and track their performance, and make a strategy, based on it, in fact,

SEOs, which are working, for more than 2 decades, every month, when we send invoice, 3 months, 6 months, we have to prove it, always have to prove it, in fact, this performance tracking, point, is not valid, for GEOs, because, neither, chat GPT, provides

any data, on your website, or on their platform, how many times, someone clicked your keyword, how many times, it has surfaced, neither, perplexity, is providing such data, neither, in fact,

Gemini, which is Google's Gemini model, neither, AI mode, or AI overview, is providing any data, separately, so, which performance tracking, are you doing, apart from these 8 points,

I have not found, any other difference, on any other platform, so, I don't know, which new information,

I should use, to compare between,

GEO and SEO,

I don't have any problem, that, any, GEO, or, any, GEO, or, GEO, or, GEO, or, GEO, or, GEO, or, a particular process is called a GEO or SEO, it doesn't make any difference.

The only problem is that when people are trying to join this industry in the name of GEO, who don't know SEO yet.

If I want to teach these 8 points to a new student, that look, everyone is teaching SEO, I will teach these 8 new things, it is possible that the student will get misled, because he doesn't know what happens in SEO.

Are all these things in SEO or not?

So, it means that the people who are packing themselves in the name of GEO experts, they don't know SEO properly.

And when such people take up a project, the project won't do well, the client will always blame them that the digital marketing has gone bad again. So, whether you want to learn this process in the name of GEO or SEO, you can learn the organic part of

digital marketing.

So, after this first lecture, all your doubts about SEO, GEO, AEO, etc.

will be cleared, I hope.

If anyone has any doubt, any question, then you can ask in the comment section or note it down with you and ask in the doubt session, which is going to happen on Sunday after 2-3 days.

To join the doubt session, again, as I said, you will have to join the membership.

Normally, it won't be open publicly, because we just want to keep it for the students only, but again, Rs.

29 only, you can do this for your future.

In the next class, we will talk about how Google search engines work, what are their ranking signals, and for which ranking signals you should focus, and for which ranking signals you don't have to pay attention.

In this course, we will talk about a lot of things, like what is the difference between a normal website SEO and news SEO, what are the special things that news SEOs do, or those who are doing SEO for the medical field, or those who are doing SEO for

B2B, or those who are doing SAAS SEO, what are all these things, what special activities do you have to do, and if you are going to apply in these companies, then on which skills you should focus more.

All these detailed, in-depth, professional talks will continue in this course, in different lectures.

So, if you haven't subscribed yet, do subscribe.

See you in the next lecture.

Till then, keep learning, keep practicing, keep making notes, and meet me in the live session. Thank you so much for watching this video.

My name is Amit Tiwari from AmitTiwari.net and I will see you next time.

Take care.