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2025 is a strange year for SEOs.
The prediction of SEO's death has been going on for the past 25-26 years.
But now a lot of new words have come to take the place of SEO.
Like AIO, AEO, GEO, LLMO, HEO, HEO.
Now the new people who want to come in this industry, they are thinking whether to learn SEO or not.
And the old people are thinking what to learn, learn AIO, learn AEO, learn GEO, who should I learn?
Google itself does the work of putting ghee in this fire.
Which gives the answer to any question as if you have asked the way of salvation from a saint sitting under a peepal tree.
It depends.
I mean, crossing the road also depends on looking around three times.
But uncle, show the children the right way, you must know everything.
So to remove all this confusion and to straighten the boat of SEO for you, we are bringing a complete SEO course during the time of AI, which will teach you how to rank the website on Google, will also teach you how to rank on ChatGPT, will also teach
you how to get a mention in AI mode, how to do a lot of SEO tasks using AI, like how to write content using AI, how to audit a website, how to do competitive analysis, how to search keywords, how to make a report.
Yes, all these things can also be done with AI.
All these things will become easy for you.
AI-generated overview
Amit Tiwari argues that GEO (Generative Engine Optimization) is not a new discipline separate from SEO, systematically debunking eight proposed GEO differentiators from Search Engine Land. He demonstrates that response generation, content contextualization, information synthesis, user intent understanding, algorithmic adaptation, content formatting, research-driven strategy, and performance tracking have all been standard SEO practices for years. Tiwari explains search engines work in five steps—discovery, crawling, rendering, indexing, and ranking—plus three additional SEO duties (content creation, analytics, reporting), totaling eight responsibilities that encompass all claimed "new" GEO activities. He teaches that acronyms like AIO (Artificial Intelligence Optimization) and LLMO (Large Language Model Optimization) are misleading because marketers don't optimize AI itself but rather optimize for platforms that use AI. While acknowledging AEO (Answer Engine Optimization) and GEO as similar sensible terms for optimizing ChatGPT/Perplexity citations, he cautions that repackaging traditional SEO as "GEO expertise" misleads newcomers who lack foundational knowledge. The core message: whether called SEO or GEO, the underlying optimization processes remain unchanged, and mastering traditional SEO fundamentals is essential before attempting any AI-specific tactics.
Search engines operate in five sequential steps (discovery, crawling, rendering, indexing, ranking), and SEOs must optimize websites for all five steps plus content creation, analytics, and reporting—totaling eight core duties that already encompass claimed GEO innovations.
Response generation, presented as a GEO innovation, has been standard practice in news SEO for years through article summaries and "too long didn't read" sections placed at the top of content.
Information synthesis via silo structures—catching a core topic and creating pages for related "People Also Ask" questions—has been a traditional SEO tactic long before GEO terminology emerged.
Google releases an update approximately every 2.5 hours according to recent estimates, meaning SEOs have always adapted to rapid algorithmic changes, contradicting claims that GEO requires uniquely fast adaptation.