Strategies and tactics for optimizing content for AI search engines including ChatGPT, Perplexity, Google AI Overviews, and other generative AI platforms.
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2:40Articles and guides on ai search optimization (geo/aeo)
Conductor's 1.08% AI referral traffic benchmark has become the most cited stat in AI search visibility. But the average hides extreme distribution, ignores the query fan-out multiplier, and measures traffic in a world where 93% of AI search sessions produce zero clicks. Here is what the data actually means for your brand.
According to the 2026 AEO/GEO Benchmarks Report by Conductor, ChatGPT now drives 87.4% of all AI referral traffic to websites -- and AI Overviews appear in 25.
OpenAI launched 'Buy it in ChatGPT' with Instant Checkout on February 16, 2026, powered by the Agentic Commerce Protocol codeveloped with Stripe. This guide covers the technical architecture, fee structure, onboarding paths, and exactly what retailers need to do this week to participate.
