You're Wasting Your Time Creating SEO Content

According to Ahrefs, 97% of content

gets no traffic from Google,

and AI hasn't made that any easier.

One study showed that CTR drops by 70%

when there's an AI answer in Google.

So the question is,

should you just stop creating SEO content altogether?

Well, the answer is no,

but you do need to change your strategy.

Here's what you need to do instead.

Number one, don't target keywords that AI can easily answer

like what is personal injury.

Number two, create a highly relevant page

targeting a commercial keyword

like car accident lawyer in Chicago

using a tool like Rankability.

Number three, create at least 10 assets to support

and internally link to this commercial page.

And number four, which is most important,

only spend 20% of your time

creating content on your website.

The other 80% should focus on driving reviews,

getting relevant backlinks,

and acquiring brand mentions on trusted websites.

This is what will make the biggest difference

in your search and AI visibility.