How to Rank for AI (Not Old SEO!)

SEO is not what it used to be, where we used to fight to come on the first page of Google. Today, SEO has become to make yourself the number one trusted website in the eyes of the search engine. So that whenever someone searches on Google, Google will feel that we are the most trusted. In the past, any user used to search, he used to see links, he used to click on them and he used to solve his problem there. But today, his problem can be solved without clicking on any link. So today, our target is not to come in the top 10 blue links. We have to come in the top 10 links of the site where AI results are coming. Recently, due to the Google algorithm update, 40% of the website traffic has been seen to be decreasing. And a very big reason for this is Google's AI overview, where Google is directly giving the answer to any problem on the top. So in today's video, we will talk about how in the world of AI, we can make SEO optimized websites, blogs and make ourselves stand out. First of all, forget everything you know about SEO. Unlearn everything. Just remember the definition of SEO. SEO means, if we search anything on Google, the technique of coming to the top websites, the results, we call it SEO. That's all you have to remember. Now understand how we have to do SEO. You just have to understand one framework of Google, that is EAD. E-E-A-T E means experience here. The second E is expertise. Third is authoritiveness. And fourth is trustworthiness. First of all, understand the experience here. Here, I ask you a question. If you want to know anything, want to learn something, then which person will you learn from? A person who has already experience in a field or not. Do you have experience? So, Google also said that I will trust more on the content on which I will showcase more experience. So, how will you know your experience? You are adding things that don't already exist on the internet. You are sharing your life experience, you are sharing case studies. If you are adding photos, then you are adding original. If you are adding a dataset, then you are adding original. You are not taking it from somewhere and copying and pasting it. Today, any content can be written in the world of AI. So, we will not add any content. We will add the content where our experience is visible. The second E is expertise. Here, we will show Google that we have experience. For example, if I talk about myself. I ran a digital marketing agency for 14 years. I sold it. I did a lot of work for my clients. After that, I am sharing everything with you. I am not that person who is reading one or two blogs and is just giving you. I have actually done things and I am sharing them with you. So, this is my expertise. Now, I have done a lot of things. So, should we do the same on every content piece? No. Simple thing. When you are an experienced person and you have expertise. Then whatever you say. Experienced people or beginners. They will understand it automatically. People will understand that whatever this person is saying, it makes sense. He is not just talking in air. Here, I am giving you a hack which people have been using for a long time. If you are using a blog and there is an author page. Then make it well descriptive. Put everything about the author. Who is he? What is he? etc. So that Google and the user can know. Whose content I am reading and how much experience he has. If you have shared any research. Then please link that. This also shows your authority. Children learn something new. They copy paste from somewhere. And they don't tell anyone that I have learned from here. Experienced people like to give credit to others. After E comes A. Authority. How much authority our website has. This is the world of backlink. Where so many people have mentioned about you in the internet. Let's take an example. Suppose I went to Bhopal on a business trip. Now I was hungry and I wanted to have dinner. And I wanted to eat Dal Makhani. So I asked people around me. Where will I get the best Dal Makhani. If 10 people tell me about one shop. Then I will think that shop is the best. Similarly this is the same with Google. If big people, big websites. Will say something specific about you. Then Google will also think that you also talk like this. You will also be like this. Until and unless your experience gets spoiled. I go to that shop and I don't like Dal Makhani. I throw it there. And I abuse those 10 people. And I give negative reviews on the internet. Then that authority will get spoiled. Google is also smart at this level. Today it is not just the world of backlink. Today the world has evolved a lot. Social media has come. So where are your brands being mentioned. What are the talks going on about your brands. What are your reviews on Google. Or any other review site which is relevant in your business. What are your reviews going on there. Now should I tell you one more hack in this. Today in the world of social media. If you put content on social media. If you put links in it. You get an advantage from that too. There was a time when we used to talk. Do follow link. No follow link. Today there is no follow link. There is no tension. If there is a recall of your brand. Talks are going on about you. Then Google will automatically start optimizing you by default. There can be a growth hack here. That we start our own podcast channel. Or start going to someone else's podcast. Whether it is a small channel. Whether someone is starting. Whether we go there. Somewhere our authority will start. In authority, I have a take here. Which may not work in the world of SEO. But according to me, it works in the world of internet. That is thought leader. If you become a thought leader. By doing this. Then you rank in a specific thing. Like I take my example. In 2017, we started putting content of digital marketing on this channel. This was the time when digital marketing was evolving in India. People didn't know what was happening. Many people were selling courses. We came and taught free on YouTube. At today's time, many established people who have become big. They may have reached that level by watching our videos. I meet many people who have seen our series. Today I don't put much content of digital marketing. Because many things are the same. And I don't like to waste time. Neither yours nor mine. At that time, I used to be an authority figure of digital marketing. Today, I put business news on a channel. There I am an authority figure in my category. People come to see what is right and what is my opinion on this specific news. Similarly, we started an AI tech channel. Whose specific niche is AI tech. What is going on around the world. In this world. So there I am trying to build my authority. So if you understand. The authority that is being made. I can encash it anywhere. On the website or on any medium. SEO is just a medium of marketing. From where traffic will come on our website. It can come in many other ways. So this is my growth hack. Where I make myself an authority figure. Because of which somewhere. Google also gets this feel. And in my website. Many keywords start running automatically. Lastly comes T. Trustworthiness. Can Google trust me or not? How will Google trust me? Think. If everyone is saying about me. Eat here, eat here, eat here. Google can be cheated once. But if my product is not good. Then Google can't do anything. The biggest thing in front of the website. It's not like Dal makhani. Where Google can't taste Dal makhani. It has to rely on the review. Here it can go to your website. Can read and understand your content. It will get to know. If you try to trick it. Here the most important thing is. Your website's on-page optimization. What does on-page optimization mean? We have to write our website's content in such a way. That it creates value for the user. We have to make the content so structured. So that once someone skims. Then they can understand what's in the content. We don't have to repeat the content to increase the word length. We have to respect the time of the user. If you take care of all these factors. Google will raise you by default. But there are many more things. Like about us page. Contact us page. If you add these two things. Then Google will think it's not a fraud. Especially if your business is starting. Then it's important to add these things. Along with that your website's technical SEO should be good. SCTPS should be installed. Website's speed should be good. Page should be optimized. Mobile should be optimized. Along with that your business list on Google. How are your reviews there? That also helps in controlling your trust. Okay? So this is a simple method. EAT. I think you must have understood this. If you have understood EAT. Then you have understood the basics of SEO. Okay? Now I have given you a hint. If you don't know anything. If you are new in SEO. Then you can search on the internet. You have got all the keywords. You can pick and learn everything. If you already know a little about SEO. Then you must have understood this. I have given you a tool kit link in the description. Where I have talked about all this. So you can use that and get some help. As you can see if I go down in the page. So here is the EAT action tool kit. Here I will write my name in the author name. After that comes the experience signal. If I click on generate idea. Then it will start creating the idea. I can do multiple work. It will create multiple ideas and give me. If I click on expertise signals. Then it will create ideas and give. It will also do it in authority. It will also do it in trustworthiness. After that I will click on generate profile. I will have a complete strategy. What I have to pay attention to. Just take a screenshot of it. Your work is done. The story is over. Now you have understood the whole video. And you have also got a whole framework. Which you have to use and your work will be done. Now what does this mean? Am I optimized in the result of AI? Which we call Generative Engine Optimization. No. Now see I will explain to you. There are two different worlds. One world is of Google. You search on Google. And the overview comes up in the search. That is one world. The other world is of chatbots. Where we search in chat GPT. And it gives us the result. So till now the world was. They used to search on Google. And they used to get the answer from Google. Now the trend is shifting slowly. Which is going towards chatbots. Where chatbots directly ask the question of the problem. And they get the answer. So the strategies of both are very different. Although we can take both together. But the strategies are very different. If I talk about Google's AI search overview. So it follows the proper practices of SEO. Which we talked about in EAT. In EAT, AI overview takes care of everything. Now what to do to rank in this? Let me tell you the growth hacks. Start adding topical content. What is the meaning of topical content? For example. I want to show myself as an authority figure in digital marketing. And there is a new algorithm update in SEO. So I published something regarding that. There was a latest trend regarding that. I want to do something in business. So there is a big change in business. Or someone got cancelled. Or something happened to someone. I added content around that. So Google will get the signal that this person is active. He has experience and expertise. So it's better to pay more attention to him. He is a trusted person. Second thing. You have to make your website for AI as well as for the user. Earlier there used to be a user on your website. We used to optimize for the user. But today AI is going to come on your website. And people are directly asking questions from AI. They are asking questions like. How to do SEO in 2025? You may not have written your blog on this topic. But it may be included in your FAQ section. And the answer will be there. Google can read it from there. One thing is schema. I will recommend you to research about schema. And put schema in your website. If the website is on WordPress. Then it can be solved only with plugins. If it is coded, then go to schema.org website. And look at it and apply it in your website. Because of which whenever a crawler comes. A bot that is coming on your website through a company. Like Google has its own bot. It will come and understand your website. And Google will know what is there in your website. Similarly, chat GPT also has a bot. It will come and look at your website. So if you will pay attention to these things. Then you will start ranking well in search overview. Schema can be of multiple ways. It is not just FAQ. It can be how-to also. So I will recommend you to read about schema. What are the schemas? Then it will be beneficial for you. Now let's talk about conversational AI. What is the meaning of conversational AI? I am asking from chat GPT. Or from any AI tool. That brother, tell me about this thing. Now the world of conversational AI. It has not evolved a little. When Google made the search engine in the beginning. At that time, a lot of manipulative practices were running. Where people used to buy backlinks. There were a lot of fishy ways to rank your website. Similarly, in today's time, the conversational AI. It is not coming with all those experiences. So it is taking care of some different factors. Because of which it is ranking. First of all, if you put PR blogs. Big websites, Forbes etc. Talk about you. So it gives you an edge. If there are a lot of websites. And you are ranking in it. Means top 10 digital marketers in India. And you are coming in it. And different websites have mentioned about it. And you are coming in it. So somewhere AI will also feel. That brother, everyone is saying this. So it's better that I show this too. Conversational AI is paying more attention to all these things. Search engine is not necessary. Pay attention to all these things. Because the search engine sees. Which website is it ranking? If it is a very trusted website. Then it will consider it. If it is a very basic website. Which has just started. Then it won't get that much recommendation. And it will catch it too. If it feels that there is a pattern. Manipulation is happening. Then it catches it too. But conversational AI has seen. That if you come in that listical ranking. If you make old school backlinks. On directory websites. I am listed on India Mart. I am listed on other places. So from that somewhere I get an edge. And as I have said before. Social authority plays a very vital role. If I am active on YouTube, Instagram etc. Then from somewhere I get an edge. Like Google's own system is YouTube. So if I am active on YouTube. Then I can get a lot of data from there. I can get to know if I am an authority figure or not. What kind of content I am making. What I am doing and what I am not doing. Similarly if I am active on Twitter. Then somewhere Grok gets to know. What I am and what I am not. But I think to manipulate Grok at this time. Is a little difficult. Because it is getting optimized in a better way. So here I will take you back to my website. Here we have a strategy builder. If you take it to Google. Then you will get to know which things you have to pay attention to. If you go to chat, GPT and Red Language Models. Then you will see which way you have to focus. And if you keep it in the middle. Then you will get to know you have to focus on everyone. So what is a simple step by step strategy? First of all technical SEO. Few years back we used to talk. On page optimization is the king. Most important. Today technical SEO is the king. If your website's technical SEO is not good. Means your website is not loading fast. Landing pages are not mobile optimized. Or a crawler is not able to read your website. If your website's structure is not good. Headings, subheadings, schema is not there. So somewhere crawlers face problem. And your content is not able to rank on that level. So first of all we have to improve our technical SEO game. Whichever page we talk about, we will check technical first. Second, we will focus on the on page. What does on page mean? We will not put thin content there. We will put thick content. Thin content means. We have put a little content for the name. See I have put 500 blogs. Here the real world is not going on. Here we are talking about a comprehensive guide. Because I want to showcase my experience. Here I have to work on topic clusters. Have to focus on internal linking. And have to focus on such things. Because of which I look like an authority figure somewhere. Plus if someone comes on the website. So they will read the content and say. What content have you made? Third is off page. In off page, you have listed the directory once. But don't make back links forcefully. There was a time when spamming used to go on. People used to make back links forcefully. Make your content so wonderful. That people are forced to give citation to your content. If I talk about this content. So I have tried to make a detailed in-depth guide. And I have put this type of thing on my website. So that both things get aligned. And whoever wants to watch this video. Whoever wants to revise. He can open the landing page directly. And whoever likes this video. He will automatically share this video to his relevant people. Go and watch it. Or maybe he will share our landing page directly. See this has been worked on interactivity. In the blog. See here I have made a checklist for you. You don't have to do anything. Just follow it. Checklist is a simple thing. First of all we have to set up on Google Search Console and Analytics. We have to put our XML sitemap. We have to put robot.txt file. After that we have to optimize our website speed. Because of which the score of Core Vital Web comes towards good. If there is an option to put profile schema or organization schema in our website. Then we have to put that. If I talk about on-page. Then we have to identify our topic clusters first. How to make such content that gets linked with each other. Whatever content we are putting. We have to try to optimize it. We have to put an FAQ section in it. We have to put those questions in FAQ section. Which generally people ask. I can go to answer the public and take questions. I can directly ask from Gemini. That I am making a blog on this topic. Tell me generally what questions people ask. I can ask from chat gpt. It will also bring me questions. After that if I can put original infographics. If I can put any video. Then I will get to see a bigger edge. Finally all my content pieces. I will check it. If it's thin. If it's just for making content. If a user comes on my website. Make sure. Every page should have a thumb. This should not be there. I didn't like this one. I personally try. Especially on this channel. If I have to make a video. I don't make it just to make it. Should I put? I like it. People who watch it. They also like it. Whether views come or not. It doesn't matter to me. Everyone should enjoy. Everyone should feel. That I enjoyed it. After that if we talk about off-page. We will try to get backlinks. From relevant places. If our brand is mentioned somewhere. And we are not linked there. We will try to link there. We will make the content so solid. We will make detailed research. So that people are forced. To link us. If there is a podcast in our industry. If we can appear on it. There is nothing better than that. Along with that. Try to get positive reviews. And don't take fake positive reviews. Tell your customers. Please review if you like it. People are shy to give reviews. But if you say. They give. Now let's talk about growth hacks. Because of which. You can get more advantage in your website. Which other people are not doing. Here I have compared. Which methods are important. Which help in ranking your website. Here the most common practice is. Competitor keyword hijacking. And this has been going on for centuries. What do we do in this? We use any tool. Which is used for SEO. We fill our competitor's website. And see what are their contents. On which we have not made content. On that their volume is coming. We can make content around that. Now what do we do? We try to make better content. We pay attention to everything. So that we rank better than them. In the eyes of Google. Because of which. We get advantage. Now let's talk about graphics. This is a trending method. Where we make our own infographics. And we give it to the market. To use it in our website. Like company's financial data. We have made it in a beautiful way. Financial data. We have given a photo of it. And everyone is mentioning that photo in their website. Because of which. We get citations on our website. There is one more important thing. Quizzes. Now the world of blogs is over. Where we used to have a lot of content. I think. Now there will be a new world. Where we have to modify the blog. In infographic style. We have to make looks better. We have to add interactivity. Like we have done in this video's blog. If you go down. We have added a Q&A. Where you are being asked questions. According to you. What is right and what is wrong. And finally the score. What is your final score. We have to add FAQs. Which is relevant. If you see. We have added FAQs in our course pages. And we have grouped it. So that anyone. Can understand it. And finally the myths. What are the myths in SEO. Because of which there is a lot of confusion in the market. First of all. Google doesn't like AI content. Google values quality content. Whether it is generated by AI. Or from anywhere. Second myth is. If your website has a higher DA. Then your website will rank higher. This world is over. There was a time. Backlinks used to play a very important role. Today there is nothing like that. A specific company. Has made a feature in their product. Which is called DA. The more backlinks you make. The higher your chances of ranking. This is also a big myth. I will give you my own example. Earlier we used to add a lot of blogs. Now we have removed all those blogs. There used to be some blogs. Which used to rank at number 1. But we didn't make any backlinks. Still they used to bring good traffic. Last and most important. SEO is a one time effort. Once you work hard. Then you will rank. Google gives everyone a chance. Today you have written a better content. Tomorrow someone will get 30 marks from you. Plus things change. If I have made a guide for SEO. Then this is today's guide. Maybe. After 3 months. After 4 months. Maybe some new growth hack will come. Maybe Google has a new algorithm. Which will do something new. Somewhere. We have to keep our content. Always up to date. It's not a one time effort. I think you have understood. As much as possible. I have tried to make it descriptive. And explain everything to you. How SEO is evolving. What to do. What not to do. I am doing an experiment. Let's see. After 3 months. I am trying to make. High value content pages. I am trying to take blogs. In a new direction. Link in the description. The page I have shown you. I have tried to make. An interactive blog. Where I can solve a problem. Because Google doesn't say. You have to make it on blog or wordpress. You can make it in any way. We are trying to make it on code. So that I can add a lot of features. Because of which. Let's see. Will I get an advantage or not. I will try to test it for 3 months. Then we will see the result. I will make videos. And add pages on the website. So that both are linked. I will explain the concept in the video. And the tools. Or the revision. You can do it on the website. With this our video ends. I hope you liked it. Like, share and comment. Bye Goodnight Goodmorning Goodafternoon whenever you are watching this video. Jai Hind. Vande Mataram. Remember me in your prayers.