SEO vs GEO vs AEO: What Will Stick?

whatever acronym of the week that we want to pick,

that most of this is just buzzwords.

So how should marketers expand their view

beyond just, is it AEO, GEO, is SEO dead, right?

I think it's all a bunch of BS with these acronyms

and it always trickles back to some form of SEO,

some way, shape or form, right?

So I guess, what is your response to all of this

GEO, AEO versus SEO argument?

No, I mean, I definitely think there's some people

just trying to rebrand things just because it's,

like, we know just from, you know,

copywriting and general direct response marketing

that new things are easier to sell than old things.

Well, it's just, you know,

from a marketing perspective, it's smart.

From like, when we look under the hood

and we look at like actually what's going on,

for me, the way I kind of think about it right now

is like, to get, if we're talking about visibility

inside of the AI chat platform,

so let's say chat, you've deep perplexity,

all the good ones.

You want to get your brand to be listed

in the AI generator response for commercial queries.

Okay, that's the dream, okay?

Well, I would-

Probably too.

Yeah, exactly.

And, you know, I think that 80% of what we,

like it's 80% is just standard best practice SEO stuff

that we've always been doing.

I, like, if you just do standard SEO,

you're going to do pretty well, more than likely.

So just to, you know, kind of define standard SEO,

I guess to me, it's all about high quality content

and trust signals.

I think those are the two big buckets, right?

In fact, we've been testing this a ton

where we're literally using our website

to influence the AI generator responses significantly.

So I think you should start there,

build, you know, hyper-focus relevant content

that is more middle of the funnel, bottom of the funnel.

I'm not talking top of the funnel stuff.

If you want to do the top of the funnel stuff,

save that for YouTube.

Don't put, like, don't do that on your site

because all it's going to do is just get,

it's just going to get ripped by the AI anyway,

and it's going to be pointless,

and you're not going to get cited on top of it.

So the stuff that really matters on your site now

is going to be middle to bottom of the funnel.