With the rapid rise of AI search, Universal Commerce Protocols, and business agents, figuring out what to actually prioritize in your SEO strategy can feel overwhelming. In this Whiteboard Friday, Chima Mmeje cuts through the confusion to reveal exactly what you need to focus on for SEO in 2026. Chima breaks down why returning to the fundamentals—like technical SEO and content marketing—is the key to surviving and thriving in an AI-driven search landscape. Access and download the HD whiteboard here: https://moz.com/blog/top-seo-tips-2026-whiteboard-friday Timestamps 00:00 – Introduction: Cutting Through the Noise of AI Search 00:32 – 1. Build Entity Clusters (Topical vs. Keyword Clusters) 02:56 – 2. Evolve Your Reporting Beyond Traditional Traffic 05:27 – 3. Use Community as a Growth Engine 06:56 – 4. Optimize for Agentic AI and Autonomous Search 08:32 – 5. Double Down on E-E-A-T With Proof 09:36 – 6. Invest in Influence Optimization & Digital PR **********************************