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ChatGPT has 700 million weekly active users
and is the fifth most popular website on the internet.
So how do you get ChatGPT to recommend your brand?
Well, that's what I'm going to show you today.
I'll show you a proven four pillar AI SEO blueprint
to help you become the number one recommended brand
in ChatGPT for your niche.
So if you're new here, I'm Nathan Gotch,
and for over a decade,
I've led hundreds of successful SEO campaigns
in the most competitive industries,
such as legal health and SaaS.
I'm also the founder
of the number one AI SEO training program,
Gotch SEO Academy, author of the SEO Entrepreneur
and co-founder of RankAbility,
one of the fastest growing AI SEO tools.
So let's begin with pillar number one,
which is to nail the SEO fundamentals.
Start by making sure that your website is crawlable
and indexable by going to Google
and entering a site colon search.
As you see from the example,
this website is not indexing well.
So the first step is to check the robots.txt file,
and in seconds, we discover that crawlers are blocked.
As a result, this website will not perform well
in traditional search engines or AI platforms like ChatGPT.
The one second fix is to change disallow to allow.
The next SEO fundamental is to confirm
that the website is built in a language
that ChatGPT can understand, which is good old HTML.
If you're using WordPress
or popular content management systems,
this is usually the default.
However, if you're using a no-code platform
like Lovable or Repl.it,
be careful because your website
will most likely be JavaScript.
And AI platforms like ChatGPT
do not render JavaScript very well.
In other words, ChatGPT will likely ignore your website
in favor of a website that's easier to crawl and understand.
So don't risk it.
Stick to HTML-driven websites.
Next, become obsessed with loading speed
because AI crawlers are intolerant of slow pages.
Aim for page loading speed of 2.5 seconds or less
to maximize crawling and conversions.
According to one study,
a one second delay can lead
to a 7% decrease in conversions.
Now it's time for pillar number two,
which is to master topic domination.
So look at these two plumbing businesses.
One has seven webpages while the other has 500.
To no surprise, the bigger website
gets 23,000 organic visitors per month
while the tiny website gets zero.
This isn't to imply that quantity beats quality,
but sheer volume can win even if quality is average.
Let me show you a better approach that balances both.
Start by picking one product or service
like Plumbing Services in Chesterfield, Missouri.
Then you'll start at the bottom of the funnel
and build topic support.
For example, you should build dedicated service pages
for emergency plumbing, commercial plumbing,
and kitchen plumbing services
in Chesterfield, Missouri to name a few.
You can build these in minutes
by entering a keyword phrase like
Emergency Plumbing Services in Chesterfield, Missouri
into RankAbility's content optimizer,
entering Chesterfield for the location
and starting the optimizer.
Then just pick AI, select service page from the dropdown,
enter some unique selling proposition,
social proof, and details about the company
into the prompt window to start.
And in minutes, you'll have a draft
that's already optimized and ready for human edits.
If you're not sure what pages to build,
you have two options.
First, reverse engineer competitors.
Go to their navigation and build similar commercial pages
that target unique service offerings.
For example, on this plumbing businesses website,
I found basement, laundry room,
and even outdoor plumbing services.
There's also a full water heater
and sewer services clusters to build as well.
Just in this broader category of plumbing,
you'll be able to create at least 25 to 50 service pages.
Option two is to use ChatGBT to get some inspiration
by using this prompt.
Now keep in mind, you learn a lot more
about search demand when you publish more
because you can go into Google Search Console
and start seeing the queries that are popping up.
If you see a query that's performing poorly,
you should consider how to target it
either on an existing page or spinning up a dedicated page
if the intent is different.
The last content technique
is something that most businesses hate,
but it's incredibly effective
for influencing ChatGBT and AI platforms.
I call it competitor seeding.
Instead of letting the AI just come to its own conclusions,
you're going to attempt to control the narrative.
And if you're brave enough,
you'll get results like Geary,
a member of Gotch SEO Academy who used this technique.
It's simple, create the following groups of content.
Listicle content like top 10 best plumbing companies
in Chesterfield, Missouri.
Alternatives content like top five
best Roto-Rooter alternatives in Chesterfield, Missouri.
Comparison content like Roto-Rooter
versus Bright House Co. in Chesterfield, Missouri.
Then rinse and repeat for every competitor.
These are often low competition topics,
but are exactly what ChatGBT is looking for
when it uses retrieval.
Retrieval is fancy AI technobabble
that simply means that when ChatGBT doesn't know an answer
or it can't give an accurate response,
based on its training,
it relies on third-party sources to prevent hallucination
and to generate more accurate responses.
The number one third-party source it relies upon
is none other than public search engines like Bing
and maybe even some evidence that it uses Google as well.
Either way, this confirms that ranking well
in traditional search is a critical part
of influencing ChatGBT to recommend your brand.
But we're just getting started.
You could stop here and get decent results,
but the next two pillars
are what will help you dominate your competitors,
bringing me to pillar number three,
which is blanketing the SERPs.
You already know that ChatGBT uses search engines
as a primary source of retrieval,
and this means you need to plant your brand
on as many pages as possible
that are ranking for your most important keywords.
Start by creating at least 10 commercial prompts
using ChatGBT with this template.
Then create a dedicated testing account in ChatGBT.
Now run each of these prompts in separate chats.
Next, go to this tool and create a simple bookmarklet
using this code and drag it into your bookmarks bar.
I'll have the code below the video.
Then go back to each chat and export the citations.
At this point, you'll have at least 50 to 100 citations
to filter through.
Exclude homepages and competitors
and prioritize listicles above all else.
Now you're left with your outreach targets.
Just send this simple outreach template
to every opportunity.
Then send at least three follow-ups
using this simple sequence on screen.
Once again, I'll have all of this below the video.
Next, open up ChatGBT's agent tool
and use the following prompt
to find more listicle opportunities.
Once that's done, I recommend using the agent again
to find your dream 100 in any niche you're targeting
with this prompt.
Your dream 100 is your best marketing
and link opportunities in your industry.
These are typically the most popular sites in any industry,
which means they're likely ranking well
in traditional SERPs
and may possibly be a direct source of retrieval
for ChatGBT.
Treat these opportunities like gold.
You can also just invest in sponsored content
on these websites because ChatGBT doesn't discriminate
between organic or paid brand mentions.
They both count the same.
Even if the link is tagged as nofollow or sponsored,
it still works.
Now you're going to use ChatGBT's agent one more time
to find YouTube influencers in your target niche
with this prompt.
YouTube ranks incredibly well in Google
because they own it and it's a common source of retrieval
in ChatGBT and perplexity.
It's simple, pay YouTubers to promote your brand.
Go to their channel, click on more
and click view email address.
Repeat for your entire prospect list,
but be careful because YouTube will block you
if you do too many in one day.
Cap it at 20 per day.
Once you have the list,
send this template to every prospective YouTuber.
Then use a simple calculation
for prioritizing the opportunities
based on their proposed brand integration pricing.
Then just work through the list with this simple template.
All right, so now moving on to pillar number four,
which is forcing ChatGBT to trust your brand.
It's simple, for ChatGBT to recommend your brand,
it needs enough signals to prove you're legit.
And the first step is to make it stupidly easy
for ChatGBT to know what your brand is all about.
First, use a tool like Whitespark
to analyze your business citations
to ensure that your NAP, name, address,
and phone is 100% accurate.
Next, open ChatGBT's agent,
use the following prompt to find all of your own properties
and to identify entity association issues.
To keep it simple, it needs to be clear
what your business offers in one to two sentences.
Then you need to repeat this consistent relevance
across all your owned assets.
Next, become obsessed with generating reviews.
If you're local, prioritize the Google Business profile.
However, in the context of ChatGBT,
it doesn't use Google Business profiles.
Instead, it relies on third-party review platforms
and it varies based on the local niche.
For example, AVO and Justia are prime targets for lawyers
while Angie is great for home services.
Just use this ChatGBT prompt,
select the thinking model to find the best review platforms.
Then watch the next video to see my 18-step SEO audit process
for building a perfectly optimized website
for ChatGBT and Google.
🚀 Get 10x better SEO & AI search results: https://nathangotch.com/

Neil Patel