Best AI Detectors for SEO? Don't Waste Your Money

that you do not need to use AI detection tools for SEO.

And I have overwhelming evidence

that you can use AI safely to not only rank,

but maintain those rankings in Google.

But not only that,

the AI content itself is very influential

in the AI platforms as well.

And I will show you proof of this.

But I just wanna show you this example

because it's pretty funny overall.

I have nothing against originality.

I know the founders, they're a great company,

but I'm speaking in purely in terms of SEO effectiveness

and whether you can use AI.

Now, let me just start by saying,

just using AI slop,

which is just creating,

using AI to generate something very fast

and slapping on your website,

that's incredibly dangerous.

I would never recommend that.

But using AI at the beginning is totally okay.

And then you bring a human in in that process.

So this is an example here where originality,

ironically, their content is coming back

as AI written content.

Now, funny enough, even for this keyword here,

scale not review,

you can see they're actually ranking on page two

with their AI content.

Okay, so, and this is just a very small anecdotal example,

but I just wanna show you that,

even what would be considered pretty basic AI content

isn't even getting penalized or anything of that nature,

because at the end of the day,

it's not just about the content.

It's also about the backlink profile

and the authority of that website.

And if you have a brand new website

and you just start slamming in AI content on that site,

it's probably not gonna do very well.

But when you have a website that has link authority

and trust, you can get away with more.

That is just the nature of SEO, okay?

So I wanna show you something that,

rankability in particular,

to be totally transparent is all AI content.

I mean, every single post and page on this website

began with AI, okay?

Every single one.

The inputs that go into it are unique

and the basis that it's built from is 100% unique,

but the actual words, the copywriting is AI, okay?

So this is an example here of this post

that's doing incredibly well.

When you look up AI search rank tracking tools,

you'll see the funny thing is that rankability

actually pops up in the AI overview.

You can see it's ranking here in the AI overview.

It's also ranking in traditional.

You can also run this actually through,

run the same query through Grok

and you'll see we're popping up as a citation

and we're even popping up in the AI generated response.

Now, the funniest part about this

is that the rankability AI analyzer

isn't even available to the public yet.

So we're able to, I'm just proving this in real time

that you can influence these AI platforms quite easily,

okay, quite easily.

Even if you don't even have a product

that people are even using yet.

Just because I'm ranking incredibly well in the traditional,

that is a way when these platforms go to retrieve,

I'm gonna be able to influence that response, okay?

And the more you compound that, the better it's gonna be.

The more results you get on the first page,

the better it's going to be, okay?

So funny enough, when I run this one through originality,

it actually comes back as likely original.

Now, why is that?

Why does this post that is AI content,

why is it coming back as likely original?

Well, number one, I don't know because it's AI.

So I don't know why it's coming back.

I guess the tool is, you know, maybe it's a false reading,

but the point is, is like, there's a lot of human edits

that still go into this content, okay?

So it begins the seed in which this content is built

is all human.

Then we use AI to create the initial draft.

Then a human comes in, it might be me,

it might be one of my team members,

and they come in and clean it up, okay?

And then it goes live on the site,

and then it gets designed, and it looks good,

and it looks readable,

and it does the job that it's supposed to

for that keyword, okay?

That is the idea.

And at the end of the day,

the purpose of creating any asset on your website

is to simply fulfill the intent,

to give the searcher what they want.

And whether you use AI or use a human,

it doesn't make a difference.

As long as it's relevant,

as long as it is serving the searcher, serving the user,

it is doing the job that it is supposed to, okay?

And so this is really, really important.

And I'm telling you, I haven't said this,

but I have not used any AI detection tools for content

in probably six to eight months at this point.

I don't even run any content through it

because if it comes back as AI, I don't care

because that is not the thing

that determines whether it will succeed or not, okay?

What determines whether content succeeds or not

is number one, is it relevant, okay?

Number two, is it relevant to your subject matter expertise

on that website?

Number three, does it have topic support?

Are we creating additional assets?

Like for example, you'll notice here on this asset,

every single asset links to a dedicated review page.

So, and these review pages also rank

because a rising tide lifts all ships.

So all of these content assets together,

raise up together, that cluster raises together.

So if one asset gets a link,

the whole cluster raises

because there's so much internal link coverage, okay?

So when you look up AirOps review, you see us ranking, okay?

Now, once again, you know,

is this some sort of spectacular Stephen King

level piece of content?

No, it's AI written content.

This is once again, AI written content,

but it's really well-developed AI written content, okay?

So it's not just taking it and slapping it on your site,

okay?

So that is the key.

But the main takeaway here is you, you know,

just, you don't need to use these tools.

You do not need to invest in these tools.

I think originality is good for other reasons.

Like if teachers wanna confirm

that their students aren't using AI content

or, you know, whatever that may be, okay, that's cool.

But for the specific purpose of SEO,

you do not need to run your content through these.

What you need to do is focus on creating

really relevant content that is unique

based on this one keyword,

and it is adding unique insights.

And that's where the seed begins.

Like the seeds that you put into your prompt

to generate the content, that's what makes it unique.

And then number three is building support

around that one idea, that one topic

to lift up that cluster.

And then finally, the most important thing that you must do

is you have to acquire backlinks.

You have to continually acquire backlinks over time.

It is so critical.

Rankability, for example, has a DR of 55.

When we started, it had basically a zero.

So we've grown it to a DR 55 in the context of Ahrefs,

you know, that third-party metric.

But the point is, is it has authority

because we're acquiring links at the same time.

So we're not just building content,

we're also acquiring links.

You wanna have those things growing together

at the same speed.

So hope that helps, thanks.