Copy the formatted transcript to paste into ChatGPT or Claude for analysis
So let me just start by saying
that you do not need to use AI detection tools for SEO.
And I have overwhelming evidence
that you can use AI safely to not only rank,
but maintain those rankings in Google.
But not only that,
the AI content itself is very influential
in the AI platforms as well.
And I will show you proof of this.
But I just wanna show you this example
because it's pretty funny overall.
I have nothing against originality.
I know the founders, they're a great company,
but I'm speaking in purely in terms of SEO effectiveness
and whether you can use AI.
Now, let me just start by saying,
just using AI slop,
which is just creating,
using AI to generate something very fast
and slapping on your website,
that's incredibly dangerous.
I would never recommend that.
But using AI at the beginning is totally okay.
And then you bring a human in in that process.
So this is an example here where originality,
ironically, their content is coming back
as AI written content.
Now, funny enough, even for this keyword here,
scale not review,
you can see they're actually ranking on page two
with their AI content.
Okay, so, and this is just a very small anecdotal example,
but I just wanna show you that,
even what would be considered pretty basic AI content
isn't even getting penalized or anything of that nature,
because at the end of the day,
it's not just about the content.
It's also about the backlink profile
and the authority of that website.
And if you have a brand new website
and you just start slamming in AI content on that site,
it's probably not gonna do very well.
But when you have a website that has link authority
and trust, you can get away with more.
That is just the nature of SEO, okay?
So I wanna show you something that,
rankability in particular,
to be totally transparent is all AI content.
I mean, every single post and page on this website
began with AI, okay?
Every single one.
The inputs that go into it are unique
and the basis that it's built from is 100% unique,
but the actual words, the copywriting is AI, okay?
So this is an example here of this post
that's doing incredibly well.
When you look up AI search rank tracking tools,
you'll see the funny thing is that rankability
actually pops up in the AI overview.
You can see it's ranking here in the AI overview.
It's also ranking in traditional.
You can also run this actually through,
run the same query through Grok
and you'll see we're popping up as a citation
and we're even popping up in the AI generated response.
Now, the funniest part about this
is that the rankability AI analyzer
isn't even available to the public yet.
So we're able to, I'm just proving this in real time
that you can influence these AI platforms quite easily,
okay, quite easily.
Even if you don't even have a product
that people are even using yet.
Just because I'm ranking incredibly well in the traditional,
that is a way when these platforms go to retrieve,
I'm gonna be able to influence that response, okay?
And the more you compound that, the better it's gonna be.
The more results you get on the first page,
the better it's going to be, okay?
So funny enough, when I run this one through originality,
it actually comes back as likely original.
Now, why is that?
Why does this post that is AI content,
why is it coming back as likely original?
Well, number one, I don't know because it's AI.
So I don't know why it's coming back.
I guess the tool is, you know, maybe it's a false reading,
but the point is, is like, there's a lot of human edits
that still go into this content, okay?
So it begins the seed in which this content is built
is all human.
Then we use AI to create the initial draft.
Then a human comes in, it might be me,
it might be one of my team members,
and they come in and clean it up, okay?
And then it goes live on the site,
and then it gets designed, and it looks good,
and it looks readable,
and it does the job that it's supposed to
for that keyword, okay?
That is the idea.
And at the end of the day,
the purpose of creating any asset on your website
is to simply fulfill the intent,
to give the searcher what they want.
And whether you use AI or use a human,
it doesn't make a difference.
As long as it's relevant,
as long as it is serving the searcher, serving the user,
it is doing the job that it is supposed to, okay?
And so this is really, really important.
And I'm telling you, I haven't said this,
but I have not used any AI detection tools for content
in probably six to eight months at this point.
I don't even run any content through it
because if it comes back as AI, I don't care
because that is not the thing
that determines whether it will succeed or not, okay?
What determines whether content succeeds or not
is number one, is it relevant, okay?
Number two, is it relevant to your subject matter expertise
on that website?
Number three, does it have topic support?
Are we creating additional assets?
Like for example, you'll notice here on this asset,
every single asset links to a dedicated review page.
So, and these review pages also rank
because a rising tide lifts all ships.
So all of these content assets together,
raise up together, that cluster raises together.
So if one asset gets a link,
the whole cluster raises
because there's so much internal link coverage, okay?
So when you look up AirOps review, you see us ranking, okay?
Now, once again, you know,
is this some sort of spectacular Stephen King
level piece of content?
No, it's AI written content.
This is once again, AI written content,
but it's really well-developed AI written content, okay?
So it's not just taking it and slapping it on your site,
okay?
So that is the key.
But the main takeaway here is you, you know,
just, you don't need to use these tools.
You do not need to invest in these tools.
I think originality is good for other reasons.
Like if teachers wanna confirm
that their students aren't using AI content
or, you know, whatever that may be, okay, that's cool.
But for the specific purpose of SEO,
you do not need to run your content through these.
What you need to do is focus on creating
really relevant content that is unique
based on this one keyword,
and it is adding unique insights.
And that's where the seed begins.
Like the seeds that you put into your prompt
to generate the content, that's what makes it unique.
And then number three is building support
around that one idea, that one topic
to lift up that cluster.
And then finally, the most important thing that you must do
is you have to acquire backlinks.
You have to continually acquire backlinks over time.
It is so critical.
Rankability, for example, has a DR of 55.
When we started, it had basically a zero.
So we've grown it to a DR 55 in the context of Ahrefs,
you know, that third-party metric.
But the point is, is it has authority
because we're acquiring links at the same time.
So we're not just building content,
we're also acquiring links.
You wanna have those things growing together
at the same speed.
So hope that helps, thanks.
🚀 Get 10x better SEO & AI search results: https://nathangotch.com/

Neil Patel