If you care about AEO results, learn how to track AI traffic in GA4 and Ahrefs Web Analytics today, before that visibility gets lumped into Direct or Unknown and disappears from your reporting. Additional Resources: ► https://www.youtube.com/watch?v=6NFei1FbytM ► https://www.youtube.com/watch?v=gReszNnykpg ► https://www.youtube.com/watch?v=vE_A4IhmkKQ In this lesson, we tackle the messy reality of measuring AI visibility and show practical ways to see what AI is actually doing for your business. You will learn how to track AI referral traffic from ChatGPT, Perplexity, Claude, Copilot, DeepSeek and more, what shows up as referral vs Direct in GA4, and why some clicks get stripped of referrer data. We will set up a clean AI traffic view in GA4 with a custom channel group, then compare it with Ahrefs Web Analytics where the AI search channel is built in and Unknown is separated from Direct for a clearer picture. You will see which pages AI already recommends, which ones need attention,