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Something happened to Google that caused the sudden surge in product searches,
and it happened to products all across the board.
Golf balls, protein powder, water bottles, running shoes, you name it.
The only thing these products had in common
was that they were being recommended in Google's AI overviews.
But the recommendation wasn't what caused the spike.
It was a subtle change inside AI overviews that most people completely missed.
And it all comes down to these links.
When someone searches a best product query and clicks a link in the AI overview,
Google opens a brand new search for that product, instantly boosting search demand.
And here's the important part.
When that new search loads, users see shopping ads,
e-commerce listings, and brand product pages.
So with one small change,
Google is quietly pushing users further down the buying funnel without ever leaving Google.
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