Here is the E-Commerce Strategy that helped Chewy beat Amazon in Google Search, and the 3 steps you can steal before your competitors do. Additional Resources: ► https://www.youtube.com/watch?v=xsVTqzratPs ► https://www.youtube.com/watch?v=e8wJBq6vOAI ► https://www.youtube.com/watch?v=OFk8HvCr_pY Chewy did not win by outspending anyone. They combined customer service and SEO into a single growth loop, then scaled it. In this breakdown, we unpack the unscalable move that created obsessive loyalty, why retention north of 99 percent makes the LTV math work, and how real human support at 3 a.m. turns small gestures into big revenue. You will see how trust earns the right to sell, and how that trust compounds inside Google. Then we go deep on how to own the long tail with product-led content. We look at Chewy Education and the PetMD acquisition, how topical authority plus the Vet Verified program lets them meet searchers earlier, answer intent better, and attach the exact product that so