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Hey there, Jay here from J SEO tips
YouTube channel and today we're going to
review Tri Profound. So Tri Profound is
a new tool that's popping out in the SEO
industry and it is an AI visibility tool
that shows brands how to appear in JBD,
Gemini, Copilot and other elements. I'll
show you how it works and what doesn't
work. And I've been testing this tool
since last one week. So I know the in
and outs and then I'll show you another
tool that's my tool and which is 90%
cheaper and better. Gives an overview
about profound. So profound is a AI
visibility tracking tool as well as uh
AI-generated overview
Jay from Jay's AI SEO Tips provides a comparative analysis of Profound, an LLM visibility tracking tool, and RadarKit, a competing alternative that is reportedly 90% cheaper. Profound tracks brand mentions across ChatGPT, Gemini, Copilot, Perplexity, and other AI platforms, offering features including visibility scores, citation analysis, sentiment tracking, and competitive positioning data. The tool enables users to monitor how frequently their brand appears in AI-generated responses, identifies citation sources like Reddit and other platforms, and provides outreach opportunities to increase brand mentions. Jay demonstrates the platform using Zoho as a test case, showing metrics like average position (2.9), share of voice percentages, and competitor comparisons against HubSpot. A critical limitation identified is Profound's reliance on APIs rather than real browser agents, which RadarKit addresses by using residential proxies to simulate actual user experiences and running queries hourly for more accurate tracking.
Profound tracks brand visibility across multiple AI platforms including ChatGPT, Gemini, Copilot, Perplexity, Grok, and Meta AI, providing a comprehensive view of LLM mentions and citations.
The tool offers sentiment analysis to determine not just if a brand is mentioned, but how positively or negatively AI engines discuss it, enabling brands to address reputation issues proactively.
Citation data reveals that third-party platforms like Reddit can drive AI visibility even when a brand's own website isn't directly cited, highlighting the importance of broader online presence.
Profound provides 'opportunities' features that identify websites mentioning competitors but not the tracked brand, enabling targeted outreach campaigns to increase brand mentions.