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Conductor's 1.08% AI referral traffic benchmark has become the most cited stat in AI search visibility. But the average hides extreme distribution, ignores the query fan-out multiplier, and measures traffic in a world where 93% of AI search sessions produce zero clicks. Here is what the data actually means for your brand.








![What Is Query Fan-Out? Definition, How It Works in AI Search [2026 Research]](/_next/image?url=https%3A%2F%2Fjpsdnjsdtqxqxhjrigho.supabase.co%2Fstorage%2Fv1%2Fobject%2Fpublic%2Fblog-images%2Fog%2Fquery-fan-out-custom-fanout.png&w=3840&q=75)




