How do you calculate the actual value of a keyword on YouTube? In this Whiteboard Friday, Phil Nottingham explains how to assess YouTube keyword opportunities by finding analogous metrics to traditional Google SEO. Because YouTube acts as both a search engine and a discovery engine (utilizing the home page, subscriber feeds, and suggested videos), traditional SEO metrics like Search Volume, Keyword Difficulty, and Organic CTR don't translate perfectly. Phil breaks down the specific data points you should analyze instead to determine if a video topic is worth your time and effort. Access and save the HD whiteboard here: https://moz.com/blog/quantifying-youtube-keyword-opportunities-whiteboard-friday *************************************** Timestamps: 00:25 – Traditional Google SEO Metrics (Search Volume, Keyword Difficulty, Organic CTR) 00:49 – How YouTube Differs from Google Search 01:28 – Why Search Volume Estimates Don't Work for YouTube 02:12 – Metric 1: Median Monthly View Veloci