AI SEO & GEO: The Ultimate Checklist for 2026

in Google's AI mode and chat GBT. And

yes, classic SEO still matters, but

ranking a brand in AI generated

responses requires you to master new

variables that didn't matter before. And

for this training, I picked a random

personal injury lawyer to show you how

AI search optimization actually works.

Also, check the pin comment below to see

how you can get access to my new free AI

SEO and geo checklist. Let's get right

into it. First thing I want to look at

is in the local pack very specifically.

And you can see there's already some

problems here. So, first when we look at

Steinberg, you can see they're

absolutely crushing it. They have 487

reviews, which is double, triple the

next best competitor. Okay. And you can

see the top three. There's a couple

things going on here. We've got the

proper category, which is personal

injury attorney. We can see the website

that we're working on, the law firm that

we're helping here. They do not have the

proper category. So just a a quick

category switch could probably give them

a nice lift. We're talking five maybe 10

spots in the local pack just by

switching category. It is that

important. Aside from that though,

they've actually got a really good

address. They're they're actually in

Goose Creek. So they're really solid on

that. And their phone number aligns with

that location. Okay. So you can see

every single one of these top three is

actually located in Goose Creek and they

have that 843 number. So, when you're

comparing performance here, the only

significant gap we're seeing, at least

in the local pack, is is this review

gap. Okay? So, 87 reviews doesn't even

match the third best competitor, let

alone the top one. Okay? So, when we see

a competitor that has nearly 500

reviews, we've got some work to do.

Okay? And that's the only way that

you're going to be able to catch them is

you have to narrow that review gap. It's

so so critical on the local level. And

then we want to talk about the the

traditional SERs. And as you can tell

once again, Steinberg is crushing it in

the local SERs, okay? They're ranking

really, really well. And this is

something that's a very different than

before. Like your standard SEO used to

be all about ranking here. It was a good

thing. Um, but there there's kind of a

different reason for ranking in the SERs

now. It used to be for traffic. Okay,

that used to be the good thing. You'd

rank and you'd get clicks and you'd get

organic traffic and you would make

money. Not really the case anymore. uh

people are clicking a lot less and

Google has deprioritized these SERs like

they're getting harder to find when you

go to Google because Google has now

frontloaded the AI mode and that's what

it wants people to use right and even in

the case of local you know you're still

going those results are going to get

pushed down by the local pack anyway and

and a bunch of other features but what's

really important is understanding this

highly technical term that I promise is

not that technical okay the reason why

we need to still show up here even

though we may not be getting a lot of

clicks or traffic is because of this

retrieval augmented generation or rag

for short. Okay. And essentially what

this is is when we go into chat GBT or

any of these LLMs and you run a search

and you'll see that sometimes it will

there it will not go to the web to get

information. Sometimes it will just give

you an answer directly because there's

two things that happen when you when you

use chat GBT. When you run that query,

it's either going to go to the static

training information. So, whatever it

was trained on at that cutoff date, and

if it knows the answer, it's going to go

there, and if it if it already knows,

it's going to give you an answer. Okay?

If it doesn't know the answer, it's

going to go to the web. It's going to

retrieve some sources. It's going to

come back and then it's going to give

you this augmented response with all

this this context from live results.

Okay? That's why it's so important

because typically when it goes to the

internet, it's going to search first,

right? So, it's going to go to Google

and Bing and Duck.Go or whatever it may

be and it's going to look at the top

ranking results a lot of the time and

it's going to it's going to use those

results to generate that response to the

user. Okay, so this is this is the main

reason why classic SEO is still really

critical because you still need to rank

really well so that then you can

ultimately influence the answers that

are generated inside these AI platforms.

Okay, that's the main reason.

Now you'll see here this is something

that I highly recommend doing. Okay. So,

you can tell when we look at this

particular keyword here, which is

personal injury lawyer in Goose Creek,

that is a very old school type of search

query. This is not the way people search

based on my experience, based on what I

know so far. This is not the way people

search. Even anecdotally, I don't search

like this inside of Chat GPT. Okay? It's

much longer, multiple sentences,

sometimes a whole paragraph. Sometimes

I'm doing the voice and it's like a

dissertation. very different behavior

going on. And that's why when we start

to analyze the other AI platforms, we

can't just throw one of these this

traditional query that we're used to

into there and think that that's the way

people search. It's not likely. So, what

you want to do is you want to convert

that specific seed into something that's

much more realistic that someone might

use in conversational search. So, this

is an example from Claude. I actually

really like using Claude to create

these. These are really what you would

call a synthetic a synthetic query.

Okay, so basically you go and you

convert it to a realistic query that

someone might use. So you can see, you

know, personal injury lawyer in Goose

Creek gets converted to I need help

finding a personal injury lawyer in

Goose Creek, South Carolina. Okay,

that's still a little robotic. One that

seems a little more natural though would

be one kind of like this. I was in an

accident, need a personal injury lawyer

in Goose Creek area. Okay, that's much

more realistic and you can see even gets

a little more contextual even in some

cases. But the point is you want to grab

one of these and if you're going to go

and benchmark your performance in chat

GBT or claude or perplexity, you need to

use one of these more realistic types of

queries that are much more

conversational. Okay, so here's an

example of me running this through

Google's AI mode. Okay, as I mentioned,

you know, I showed you the web earlier.

This is, you know, web results. Now,

check this out in the actual navigation

here. Google doesn't even show web

results anymore. It's actually buried

here in the more section. So, to even

get to the web results, you have to

click the dropdown, then go to the web

results, and you've got your blue links,

right? And and the truth is, no one no

one's going there. Okay, let's just be

honest here. No one's clicking there. No

one's going to use that. Um, and so what

we need to focus on is appearing in this

generated answer. So you'll see some

people saying, "Oh, well, we should do,

you know, AEO, which is answer engine

optimization, so we can get this

citation here." Citations are just one

piece of the equation. And truthfully,

most people are not going to click

through on these citations because

they're already getting the answer that

they need. So the citations here are

that's not a good goal. That should be a

major last secondary goal. The primary

goal at this point for for optimizing

for AI search is to get the brand

mentioned in this actual response. So

once again, we can see Steinberg Law

Firm here and I'll tell you some of the

things they're doing to be here, but

this is once again proving that um when

we the type of query that you want to

use when you run these searches. Okay,

so in AI mode, you can see I used a much

longer query to ultimately see what

those results would end up being.

Truthfully, you probably could have run

the shorter one and the results probably

would have been pretty similar, but just

to get a more realistic picture of, you

know, how people actually search to get,

you know, just a better idea. Okay. And

then the same thing here. I gave a much

longer one to see the AI overview. Once

again, same thing. We've got the

Steyberg Law Firm, and this one's even

more extreme because we see Google's

actually referencing its own products.

So, the Google business profiles are

being mentioned here. once again proving

that if you want to do well on local in

the AI products within Google, which is

simply Google's AI mode and in the AI

overviews, you just need to have a

really good Google business profile.

That's it, right? So, you know, all the

stuff that I described earlier, that's

going to be the that's probably like 90%

of the the performance that you'll see

in these in the generator response um e

either here in AI mode or in the AI

overview. Okay, so your Google business

profile on local has become even more

important. It's always been important,

but it's even more important now. Okay,

so I want to talk about how Steinberg is

doing so well and specifically with the

Google business profile. Okay, so check

this out. So first things first is they

have a perfect address. Okay, so not

only are they on Goose Creek Boulevard,

but they're actually located in the

Goose Creek City as well. You could not

draw up a better address for Google

Business Profile. It's absolutely

perfect. They've got the 843 area code,

which is also perfect, and a personal

injury attorney category. This is this

is you can't do better than this. This

is as good as it gets. Okay. Then

they've got 335

more reviews than the next competitor.

Okay. That they're crushing them. So,

you know, if you want to compete with

them, you need to come with that same

level of velocity with review

generation. Okay. And the other one

that's really important is in the

description. Okay. I really like a lot

of the things they're doing here. This

is it's pretty aggressive with the kind

of uh entity injection. In other words,

keyword injection, but there's a lot of

things that here are actually really

really smart. So, I want to kind of

highlight this. So one thing that's

really important with the AI platforms

is understanding entities. Okay? And an

entity is a person, place or thing and

or even just a topic like personal

injury lawyer which is I guess is a

thing. But you can see here that I've

highlighted the different entities and

these associations. You want to start to

associate your entity with these

relevant ideas. So on the local level

there's it's very obvious we want

Steinberg Law Firm to be associated with

personal injury lawyers that thing but

also specifically in the area Goose

Creek South Carolina. Okay. So you can

see these different entities working

together which creates a picture of of

of relevance. Okay. And so you have to

deliberately do this. This is really

really important. And you can't just do

it you know in your blog posts. You got

to do it in all your descriptions across

all your directory listings, in your

press releases. There's all kinds of

opportunities to kind of shape this

entity association. Okay? And then you

add in the secondary topics. Car

accident lawyer, truck accident lawyer,

you know, XYZ. Okay? And you can see how

this all starts to connect and build

really really good relevance which you

know to no surprise they do really

really well in the AI platforms as well

because they've done a really good job

of associating their entity with these

topics along with the other variables

we're talking about. And then the micro

variables on the local level they're not

linking directly to their homepage

they're linking to that Goose Creek

page. Okay. So the Goose Creek you know

Google business profile is linking to

the Goose Creek landing page. They

respond to every review. Um, as I

mentioned, they inject relevant

entities. Be careful, okay? You can be

too aggressive here. So, just be easy.

There's nothing wrong with what they're

doing, but just make sure you're not

going too crazy. Like, they do mention

Goose Creek, uh, you know, three times

in the description.

The the AI NLP, you know, extraction,

you know, the the NLP is what the AI

platforms use to understand this text.

um they probably don't need that much,

you know, information to understand,

right? You don't need to keep slamming

the same thing multiple times. It's

probably good enough to understand just

after one instance. Okay? Uh and 95

years in business, they've got 52 images

and videos. They post two to four posts

per month on the Google business

profile. They, you know, they labeled

themselves open 24 hours and they've got

they're linking out to their four

primary social media profiles. And so on

the homepage or on the on the website,

you use that same as schema so that then

you can once again get that entity

association, right? Steinberg law firm

is associated with the with the Facebook

page and the Instagram and you know

whatever it is. Okay, so you can see

this this what they're doing is really

really tight as far as entities and as

far as entity association. So this is

this is like perfect. Okay, they're

doing a really, really good job. And

this is what you want to model if you

want to do a good job as well. Okay, and

just to kind of re-emphasize this point

a little bit more, um, you can just see

the domination that's going on here. We

can see this is chat GBT. We can see

this is Grock once again. And you can

see I'm using that long query and

they're just crushing it across the

board. And there's more reasons than

just the Google business profile and the

reviews, which I'll share here in a

second. Once again, here we go. This is

perplexity and then this is clawed.

Okay, so they're right here, highest

rated. You can see that specifically.

And then also here in in Perplexity,

they're number one. Okay, so very very

important. And this is this is the

byproduct of all of that work that

they've been doing with review

generation and really trying to fortify

their reputation and sentiment. Okay.

And finally, you know, the next thing

you want to be thinking about is uh how

do you reverse engineer this? Okay. So

when you see that someone's crushing it,

how are they doing it? Well, the good

news, the AI platforms kind of tell you

what they're doing. Um, and you can go

and just look at the citations. Now,

this is the part that's really

important. I I mentioned earlier that

there's some people saying like, oh, the

goal of doing all this like, you know,

GEO or AEO is, you know, to get in the

citations. I actually don't really agree

with that. I I don't think people are

going to click on citations. And in

fact, this what you're seeing over here

on the right hand side with Claude, I

had to open these up, right? They were

hidden. You couldn't even see the

citations. So, I had to expand them just

to be able to see them. But the the real

utility of the citations is so that you

can reverse Well, that's that's not why

they're doing it. But I'm saying for my

purposes and and as an SEO, we can see

the citations that are being used and we

can then go and look at those and see,

are we being mentioned in these

citations? Right? That's the idea. So,

we're getting kind of the intel that we

need and we can see, okay, they they're

on uh they went to Justia, they went to

Super Lawyers, they went to Fine Law,

and they also went to this KM Law SC or

whatever it is. Oh, and then there's

Yelp. Okay, so like 80% of these

citations that are used, we can also get

listed there. So, there's no reason that

we shouldn't just look at this as

opportunity to show up in the same spots

that our top competitors are. It's it is

actually that simple. Okay. All right.

Now, this is very important because I

showed uh why Steyberg is doing so well

for a couple reasons. Obviously, great

reviews, great reputation, but there's

something that's really fascinating. So,

I went and looked at their whole link

profile and I categorized every single

backlink that they have by the type of

backlink that it is. Okay? And as you

can see, there's a lot of very important

things here. Number one, editorial

links. These are basically any

nationalbased link, which would be like

getting a link on Huffington Post or

Forbes or something like that. They

don't have a lot of those, okay? There's

not a ton of those in their link

profile, but they have a lot of

localized links, about 13%. And those

localized links, they range. It's uh

sponsorships, uh scholarships, and then

some other stuff sprinkled in there.

Okay, so those are important. We should

clearly be pursuing those localized

links, but of course, it's a smaller

pool of opportunities. But you should

absolutely be trying to get as many

localized links as as you possibly can.

Okay. And then we obviously have the

directories. Directories as I showed

here are very important. We can see all

the directories that are being

referenced uh to ultimately generate

this response. Okay. So we need to be in

those directories and we also want to be

trying to get reviews on those

directories to get that review

diversity. This is very important for

the AI platforms. They do not just rely

on Google reviews. They're looking

across the board. So, they're going to

pull every directory and they're going

to basically bring those all into one

place and say, "Okay, Steinberg has

reviews on Google and Yelp and Justia."

And they bring that all together and

that's how that's able to understand

that, you know, Steinberg is is

something that's worth recommending in

their generated response. Okay. So very

simply, we should be on every directory

that our competitors on and we should be

trying to drive reviews on other

directories um and other platforms other

than just Google. Google's number one,

like hands down, not even close. But we

also need that diversity as well if you

really want to influence these

platforms. And then the thing that's

kind of crazy is the press releases.

Okay, they do a ton of press releases,

this particular brand, and they're all

uh very they have a lot of positive

sentiment about their brand. Okay, now

these press releases are published on

third-party platforms. This is not what

they're saying about themselves on their

own website. This is what uh what

they're putting out into the ether onto

the internet to ultimately market their

law firm, right? And of course, when you

control the press release, you can

control the narrative and you can create

positive sentiment around your brand.

Okay? So, the reason why this works in

my opinion is not because of the link

that you score from a press release. In

fact, the link probably has very very

little value. What matters is that it

creates this very interesting

environment where you're getting

positive sentiment. Okay? So like for

example, these are all the templates I

pulled from various you know headlines

that they use. But like Steinberg Law

Firm recognized as best personal injury

law firm. Okay. So someone gave them an

award, they put out a press release and

distributed that idea out there as much

as possible, right? Very smart. Okay.

Next one here is about just news about

the brand. Now this is very important.

You know, a Steyberg law firm opens up

new office in Goose Creek, South

Carolina. Okay. This is very important

because it it it trains the AI platforms

when they're actually using training

data and they're coming out with their

new uh version. It's it's creating

information that helps the AI understand

more about this entity. And I'll show

you how you can audit your entity

information inside of chat GBT here in a

second. But but this is very important.

You should be you should be feeding

these platforms and feeding Google and

all the other uh platforms trying to

influence as much as possible about your

brand. Okay, you can control the

narrative. Okay, press releases are

actually really useful for that

apparently. Uh, another one here, just

another kind of update about their their

firm. And then this one here, results.

Okay, results, results, results. So,

this is once again just kind of proving

that this controlling the sentiment and

the um and the freshness of that's

that's kind of swirling around the brand

is really really important. and

ultimately trying to dict and and trying

to uh create accuracy around the brand.

Okay, so so important. I cannot stress

this enough. All right, so it's not

about the link. It's likely about what's

being distributed that's influencing the

platforms. Okay, so let me quickly show

you something you can do. This is a a

little tool that I built inside of

ChatGBT. Okay, and it's very simple.

It's a free GBT. You just go go into

ChatGBT and just search uh geo brand

audit, okay? And you'll find it. And

this is really important because what

it's going to do is uh I've I've uh set

it up so that only pulls from chat GBT's

training data. So you this is not going

to uh it will not go and search the

internet and bring in live information

to enhance the response. It's purely

based on its the information that was at

the cutoff date. Okay. Uh and

specifically 40 which is their most

popular model. Um, it's also their

oldest model, I believe, right now. So,

the reason you want to do this is

because you want to see ultimately what

does the AI know about us. And you can

do this across all platforms, but chatb

is the most popular. So, you should

probably start there. So, it's very

simple. We're just going to go in here

and we can just run actually the same

exact one we've been talking about,

which is Steinberg.

Uh, make sure I get the right brand in

here. So, Steinberg Law Firm is the

exact name. And typically, if it's

local, I might add just like a little

local modifier. So, Steinberg Law Firm

in uh we'll just say Charleston,

SC. Okay. So, this just kind of makes it

a little more specific. I think it's

pretty important, especially when you're

working with local businesses where they

don't have a lot of brand recognition.

Okay. So, you run that through and it's

going to measure the overall brand

knowledge of this particular entity.

Okay. So you can see what we're trying

to look for is consistency and

ultimately we're trying to make sure

that this is all relevant stuff to what

this brand actually does. Now obviously

a little executive summary here but the

really what we're looking at is like

core brand knowledge. So you know what

is the core focus of what they do. Um

and then the one that I add in here

that's really important is also the

entity association. Okay. So this is

basically that the platforms know what

this brand actually does. Okay? And I'll

show you an example of, you know, a a

gap that's not good. Uh which is like

our software. Okay? But you can see you

can use this completely free. And I

think I'm using there's like 25

uh questions that are run through this

GPT that helps it generate these

results. Okay? So, keep in mind there's

also uh some checks in here to prevent

hallucinations as well. So, this should

be pretty accurate, okay? Should be

pretty accurate. And plus, it's free.

So, if you see any bugs with it, let me

know. Um, but for the most part, I've

we've run a lot of tests and it works

really really well. And it just gives

you a nice baseline for you can you can

use this and say, "Okay, we've got some

issues here with inaccuracy. We've got

some issues with how our uh brand is

being associated with various topics."

You get the point. Okay. But if we run

like let's say Rankability, which

Rankability was uh was very new when the

last cut off date for 40 was. So there's

almost no training information about our

brand because we hadn't launched really

yet at all. Um and if we run this,

you'll see it's going to be wrong. It's

saying, you know, we're a digital

marketing service uh that, you know,

does SEO auditing and it's just not

right. Okay, this whole thing is

completely wrong essentially. Okay, so

this is an example of like we've been

doing a lot of work since that point,

but it's still very very off. And so the

goal here is like if it's off right now,

you have to start working really really

hard so that then you know you can you

can only be in this training data and

that the AI is going to know more about

your brand. Okay. All right. So now

let's move on to the the geeky uh

technical stuff here about the website

that we're working on. So, I went and

ran a crawl on uh Screaming Frog. And

basically, right away, I noticed a few

challenges. Okay. So, and I'll show you

kind of what this looks like. So, we're

going to sort by color. And

unfortunately, I don't know if this

website went through a migration or

something, but they've got a a problem.

Okay. Okay. And the first problem, it's

actually a really simple problem to

solve, but it is a big problem, which is

uh you can see that they're not using

the subdomain, which is the ww version

of their uh domain. And then here they

are. Okay. Now, the problem with this is

you only need to have like you need to

have one preferred version of your

website. And typically, whatever that

preferred version is, all other variants

get 31 redirected to the preferred

version. So in this case, we've actually

got both versions that are being indexed

in Google. So we'll go to the detailed

Chrome extension. You can see there is

no canonical set up. There is no

redirect setup obviously. And

redirection is the correct move here by

the way. Um and you can see they're

they're both they're both available both

versions. Okay? And you can see that. So

this is a a serious technical issue that

needs to be resolved and it will cause a

lot of problems. And so first thing is

figuring out what is the preferred

version of the domain. Then you go and

you 31 redirect the non-preferred to the

preferred and that fixes the problem.

And if you do that essentially you'll

eliminate 26 pages that are creating

basically duplicate content across the

site when it's completely unnecessary.

Okay, so that's the first thing is just

like clean that up and that's going to

give some quick wins right away. All

right, next thing I want to look at is

on the topic authority level. So, we

know that they're going after Goose

Creek. And so, first thing we can do is

look at the competitor. Just run this

quick site search and then put Goose

Creek in quotes. And this is what I

typically do just to get a kind of

highlevel overview of like how many

pages do they have targeting this this

location essentially. Okay. And you can

also, by the way, if you want to get

tricky, you can actually run your

competitor through Screaming Frog and

then export uh their whole site map and

then you get a you can get a really good

idea of like, okay, they've got, you

know, 40 pages in about Goose Creek and

personal injury essentially. That can

give you a baseline for what you should

do. Okay, that's a little bit more

advanced. But if you want to get a high

level review, you can just do this. You

can say, "Okay, they've got at least 10

pages." All right, and then you just

compare that to yours, right? And we

look at this. It's it's uh there's some

problems going on here because like I

said, I don't know if they just went

through some sort of migration, but the

way they had this set up was actually

correct. Uh they had, you know, they had

the the core uh service offering and the

core location and a dedicated page

specifically for it. But for whatever

reason, when we go to this, it redirects

to the homepage now. And this can be

very problematic because now we're

sending irrelevant pages and signals

back to the homepage when we want these

signals to be hyperfocused and and these

pages be hyperfocused on one topic,

right? And so I I would personally I

would try to roll this back out so that

these pages still exist because this is

going to be way more effective for

ranking. So, you know, obviously this is

not my client by the way. So, if I don't

even know if they're going to see this,

this is more just for demonstration

purposes, but this is not the right

move. Um, and it's going to cause some

some lack of performance. Okay, it

actually was set up correctly. So,

that's a part on the topical authority.

Um, now let's talk about the

architecture. So, this is uh what I'm

calling an architecture upgrade. So, you

can see here when we look at this, look

at the title and the metad description.

We can see they've there's a lot of

duplication. Uh, it's not actually very

relevant. like they don't even mention

Goose Creek in a lot of places. Um, and

it's got this kind of old school, you

know, 2012 type of setup. So, this is

not you don't need to do this and it

just doesn't really work. Um, and then

on top of it, the metad description,

there's tons of duplication. So, the

good news is that uh, you know, AI can

make this a lot faster. And so,

basically, I'll show you what I did. All

right. So we can see here with the

architecture upgrade what you want to do

is first get the practice areas in

place. This could be if you're an HVAC

these would be your you know your

service offerings. Okay essentially. So

you put those in place. Those are your

broad categories and then your core

location that you're trying to go after.

That's it. That's all you have to do.

Now we're going to look at the old URLs

and we're going to see they've got that

you know.php.

We want to get rid of that. Um and then

just have nice clean URLs. So, funny

enough, um this isn't necessarily the

way that I would personally structure

URLs, but I let the AI do it and it's

it's fine. Like, you could you could run

this. The key to having a good URL

structure is like only one objective.

You want to have the core topic in it

and you want to have the location. This

is if you're doing local, you got to

have both. And you'll see some brands

that like they'll just have like, you

know, slash wrongful death. That's fine.

But the the thing is it imagine you're a

bot and you took away any context and

all you saw was wrongful death. Well,

that's not exactly super helpful, right?

So, you want to try to make it as clean

and as natural as possible. And based on

what I'm seeing here, like if you remove

the root domain, and I saw SC, Goose

Creek, and wrongful death, those three

entities together, it would be easy to

kind of conclude this is likely a

lawyer. Okay? you could certainly come

to that conclusion very quickly as

opposed to just having like slash goose

creek, right? That's not enough context.

So the URL creates context, creates

relevance. And so this is actually a

fine structure. I typically like to go

right off the root. It it doesn't

matter. All that matters is you get the

core topics in the URL. And you can

slice and dice it however you want.

Okay. Um and then we look at the old

title. Not exactly a great setup. I'll

go and zoom in here a little bit.

Not exactly a great setup, but then this

is what the AI produced for us was Goose

Creek SC. This is a I don't really like

this format personally, but once again,

I wanted to show you like raw AI stuff.

Um, I would probably make it more

natural, which would probably be like

construction accident lawyer in Goose

Creek SC. Okay? Like keep it kind of a

natural language a little bit. Um, but

once again, this can work. Like this

absolutely can work because we still

have the core location and the core

topic. So metad description, same thing.

Old meta, now we've got unique meta

descriptions. Okay, completely unique.

Good to go. All right. And so how did I

do this? Very easily. Chat GBT go in

here and you just say something very

simple like this. I need you to revise

the URL structure, title, metad

description to maximize SEO performance,

and please put it in a table. So then I

just slap it in there. Okay? And you can

pick whatever model. For this one, I did

04 mini. Um, but you'll see within a few

seconds

already optimized it pretty well. Okay,

I'd say this is like a solid 8 out of

10. Okay, not perfect, but can get the

job done, right? This can get the job

done and you don't need to overthink

this. Okay, so once again, very simple

way to kind of clean this up. And

honestly, at this point, there's just no

good reason to have duplicate

metadescriptions because chat GBT or AI

can just easily make them slightly

unique. Okay. And then the next thing I

want to do is now that we've got the

architecture all squared away, we want

to go and start looking page by page and

looking at the relevance and the quality

of those pages. Now, of course, I'm very

biased here, but I use Rankability to do

this. Okay, so very simply, I ran their

uh their most important page through

Rankability specifically for personal

injury alert in Goose Creek. and I

wanted to see how well it was optimized

and it was not. Okay, so they're they're

missing out on a lot of core topics that

their competitors are talking about.

Okay, so for example, when we look at

this like they're not talking about dog

bite. All right, and we go over here

examples and we can see that almost all

of their competitors are talking about

dog bites. Go over here, almost all of

their competitors are talking about

truck accidents. Okay. Um and so on and

so forth. So these are not just for SEO

purposes. This is also for business

gaps, okay? And more than likely they do

this like they actually do truck

accidents and slip and fall and all

those things. But the problem is they're

not really talking about it in the way

that they should. And so these are gaps

in relevance that they need to narrow.

So what I would do, let's just say this

was my client. I wouldn't try to like

look at this and like take one top and

try to like inject it in here and like

go back and forth. I think that's just

not a good idea. Sometimes it's better

just to kind of build from scratch. So,

let me walk you through how I would

actually go about this. So, the first

thing I would do is I would go into

Claude or any really any AI platform

that you prefer. And here's what I will

do. I'll use this very simple prompt.

So, essentially create an AI content

prompt for rankabuilders AI writer for

the keyword and then I'll put in the the

seed that matches the intent. In this

case, it would be commercial intent and

is positioned to sell this business type

products or services. So, this would be

personal injury services. Okay. It

should be no more than 6,000 characters.

That's because the prompt window inside

of of Rankability is uh 6,000 character

max and just some other details that it

tends to do uh when it comes to Claude.

Okay. And then the most important part

is right here. Okay. So, some context.

So, you want to go to that law firm,

which is what I did. I went to the law

firm. I looked at their about page and I

grabbed a bunch of information about

their brand. Okay? And this is really

important when you're generating AI.

When you're using AI to generate

commercialbased content, you want it to

be highly relevant to the brand because

you're trying to actually sell some

stuff. So, it can't just be generic, you

know, AI junk that gets spit out. You

want to make sure it's highly relevant.

Okay? So, that's what you do. Then,

you'll see that it will generate this

nice little, you know, AI content brief.

You copy this AI content brief and then

you just go into rankability.

And the way this works in rankability is

you actually enter the keyword in the

content optimizer. And when you click

run optimizer, it just gives you the

choice. You can do it manually or you

can use the AI to create the first draft

for you. Okay. So this is in the case of

running AI and you can see I just picked

service page and I put all of that claw

generated context inside of this context

window. Okay. And then it's going to go

and produce this content and it will

consider this context here in the

context window. Uh and it will also uh

what happens is we actually go and crawl

the top ranking results and extract the

relevant topics. And so this draft is

created based on what your competitors

are actually talking about. Okay? And so

you can see here this is the first draft

that it produced. And you can see right

away the score if we look at the

original one which was 14. Very little

coverage on the core topics. This one

here is extreme coverage across all the

core topics. Okay. And you can see that

this particular you know asset is not

this is one thing that makes our AI

generation unique is that it doesn't

just spit outformational content. It

understands the intent. So the intent

here is is commercial and so the intent

is to sell. Okay. So you can see that is

how this is actually structured. It's

it's built to sell and this is the

advantage to using you know you know in

particular like I said I'm very biased

but I'm very proud of what we built

because it keeps that relevance tight

and if and it matches the intent. That's

always been my dream is to have an AI

you know content tool that actually

matches intent. And so that's what this

does. And on top of it, it automatically

optimizes the content, puts in all the

appropriate entities and relevance. And

so, it's pretty cool. And now, keep in

mind, this is a first draft. Treat it

like a first draft. If you're going to

uh I would not just take this and slap

it on your website, okay? I would have a

human come in here and run some human

edits through it, make it relevant, do

what you need to do, and then push it

live to the site. Typically for us, most

AI content is going to go through three

to four rounds of edits before it goes

live on the site. Okay? But this, as you

can imagine, if you're if you're

building out, you know, if we go back

and look at the um the architecture that

we were building, you can see in the

architecture, we actually have to build

15 pages. Okay? So, imagine having to

write 15 unique assets. Um, and

truthfully for these commercial pages,

I've created an ungodly amount of AI

content um, even before chat GBT came

out. And I can tell you now, the

difference for commercial pages like for

a human writer versus AI is pretty

negligible at this point. Okay, most if

you use a good prompt, use a good tool

like I just showed you, it's going to do

the job. Um most people in fact most

people using rankability a lot of them

on the local level are pretty much doing

it for commercial pages um because it is

so so effective at doing that. Okay so

that is just a very highlevel overview

of what you can do to perform well not

just in the local pack but also perform

well in Google's traditional results but

also more importantly in the AI

platforms. There is um so much more that

you can do that I am just scratching the

surface today and I don't want this

video to be you know 7 hours long but

there's some good news. I actually

created a checklist. So this checklist

here, this is version 1.0 and the next

version um actually probably you know by

the time you're seeing this video I'll

probably have already upgraded this to

the next version because I'm going to be

adding like tools and various things in

here. But essentially this checklist is

can walk you through all the core things

that are likely to influence the AI

platforms. Um I've already gotten some

feedback here. People want to know like

what matters the most. So there's going

to be uh some new things added to this

which is like the impact of that action

or the likelihood that it's going to

influence AI uh or even you know Google

for example. Um one thing you're going

to notice is like and and you've

probably heard this before that like

some people say that geo is just SEO.

They're not wrong per se because yes,

you need to do SEO. Like SEO, the

traditional way to rank in the

traditional SERs is still critical. You

should keep doing it. Keep doing

everything you're already doing. And

what you're going to find is a lot of

this stuff in here is still classic SEO,

okay? Just good SEO. But there are some

things that are new, okay? And the

things that are new is what I'm calling

like the extra 20% of things that you

need to be doing. And when we look at

this, we'll go down here. I would say

most the firstparty signals are pretty

like I'd say like 99% of the first party

signals um are standard SEO. Okay,

you'll you'll see that a couple new

things in here, but nothing really that

different. What's different is when we

get down here to the third party

signals, okay, and so this is where

things get very very different. And you

know, just to give you some perspective,

I have been able to rank all kinds of

pages that don't have any brand, uh,

don't have reviews, whatever it is. And

I've been able to rank them for the last

decade. Never once needed reviews for

the brands that we're we're trying to

rank. Um, and reviews have never

influenced traditional search results.

Uh, they influenced the local pack, but

traditional it didn't really matter. Now

it does. Okay? and not for traditional

but it matters for rank or for appearing

in the AI generated results. Okay, so

reviews are critical and you can see

I've got a whole blog and there's a

reason why it's the first block because

it is so so important. Um listicles are

huge. Okay, once again getting links on

listicles has always been a common link

building strategy. That's not anything

new but what's new is that you actually

don't even need a link in the listicle

to get the benefit. Okay, so that's

what's different. Obviously, get a link

if you can. It's going to be much more

beneficial. But even just getting a

brand mention in that listicle on a

website that's highly trusted also can

influence these platforms quite well.

Okay? And then so on and so forth.

There's a bunch of other ones,

obviously, UGC. I'm really just giving

you a bunch of opportunities that you

can think about, but the point is

there's there's some new variables that

we need to be thinking about. Um, and

the good news is this checklist is free.

So, you'll just have to go to uh the

there'll be a link below the video in

the pinned description. You can go enter

your email, get access to this free

checklist. Oh, and make sure you save

this checklist because all the updates

that I'm going to do are going to be on

this checklist here. So, I'm just going

to like add like every version will just

be this one checklist. Okay? So, every

new update, I'll I'll keep you posted on

when I do a big update, but but this is

like an ongoing project as I discover

more things that tend to influence. Like

I said, it's probably 80% classic SEO

right now that does the influencing. The

other 20% is the stuff that's a little

bit newer, the unlin brand mentions, the

sentiment, and all the other stuff I

showed you in this video. So, hope that

helps. Once again, link will be below

the video. And thank you so much for

watching. Appreciate it.