Are you showing up in AI-generated answers? In this Whiteboard Friday, Charlie Marchant from Exposure Ninja explains the concept of "AI citation building"—the process of getting your website referenced as a source in platforms like ChatGPT, Gemini, and Perplexity. With 2.5 billion searches happening on ChatGPT every day, more users are starting their buyer journeys directly in AI interfaces rather than traditional search engines. Charlie breaks down a reverse-engineering strategy to help you identify the right prompts, analyze where your competitors are being cited, and perform outreach to get your brand mentioned. Access and download the HD whiteboard here: https://moz.com/blog/how-to-build-ai-citations-whiteboard-friday TIMESTAMPS: 00:00 – Introduction: What is AI Citation Building? 00:00:28 – What is a Citation in ChatGPT, Gemini, and Perplexity? 00:01:21 – Why Your Business Needs to Show Up in AI Answers 00:02:43 – Step 1: How to Research Prompts Like SEO Keywords 00:03:29 – Ste