Is your SEO strategy ready for LLM grounding? Explore the distinction between training data and live web retrieval, and discover how to optimize your brand's visibility in AI search results. Access and download the HD whiteboard here: https://moz.com/in-and-out-of-model-responses-whiteboard-friday TIMESTAMPS: 00:08 – Introduction to In-Model vs. Out-of-Model responses 00:57 – What are grounding searches? 01:39 – In-Model: The difficulty of influencing training data 02:47 – Out-of-Model: How LLMs use external searches 03:18 – Seeing grounding searches in action (ChatGPT & Google) 04:43 – The timeline: Why Out-of-Model is faster to influence 04:52 – Strategy 1: Barnacle SEO and third-party authority 05:50 – Strategy 2: Digital PR for authoritative influence 05:56 – Strategy 3: Optimizing your own site for ingestion 06:09 – Conclusion: Planning your AI visibility tracking *************************************** ADDITIONAL MOZ RESOURCES: 30-day Moz Pro Free Trial ► https://mz.cm/3jZq3