Is ChatGPT's new browser the future of search? In this Whiteboard Friday, Charlie Marchant from Exposure Ninja breaks down ChatGPT’s Atlas, an AI-powered browser from OpenAI that integrates a chat sidebar and an "agent mode" to perform tasks on your behalf. Charlie explains the core architecture behind the browser, known as OWL, and walks through the five-step process the AI uses to understand your browsing context and deliver relevant answers. View and download the HD whiteboard: https://moz.com/blog/what-is-chatgpt-atlas-whiteboard-friday Timestamps: 00:00:00 - Introduction: What is ChatGPT's Atlas? 00:00:50 - How Atlas Works: The OWL Architecture 00:01:39 - The Search Workflow: Input and Context Understanding 00:02:17 - Information Retrieval and Reasoning 00:03:11 - Understanding Output and Agent Mode 00:03:55 - The Pros: Speed and Context Awareness 00:04:50 - The Cons: Security, Glitches, and Availability *************************************** ADDITIONAL MOZ RESOURCES: