AI is creating more content than ever, but audiences are actively seeking authentic, human-led conversations. In this episode of Whiteboard Friday, Victory Umurhurhu, marketing consultant and founder at Contenticore, explains how brands can leverage Reddit to close the trust gap and win in the age of AI search. With Reddit's recent massive deals with Google and OpenAI, subreddit conversations are now heavily ingested by AI models and surfaced directly in search results. Victory breaks down three essential modes of brand engagement to help you gather insights and build trust on the platform. Access and download the HD whiteboard here: https://moz.com/blog/reddit-brand-strategy-whiteboard-friday *************************************** TIMESTAMPS 00:00 – Introduction: Reddit Brand Strategy for AI Search 00:26 – The Trust Gap and the Need for Authentic Content 01:26 – Why Reddit? Google and OpenAI Deals Explained 02:19 – Mode 1: Insight Gathering and Finding Subreddits 03:52 – Reading