"Marketing has changed more in the last decade than at any time in history.” There’s a blog published that features a version of this line roughly every 0.5 seconds* - but does anyone stop to consider if it’s accurate? Andi is going to demonstrate how marketing and audiences aren't really changing, and that the future of marketing is much the same as the past. Why is this important? Because people, not robots, sit at the heart of marketing. By the end of this talk, you'll understand how you get your customers back to the center of what you do, and how that will turbocharge your marketing efforts. So strap yourself into the MozCon time machine and let him take you Back to the Future… where he’ll show you that the past isn’t all that different from the future. *Stats entirely made up… much like the results used in most content marketing efforts. Join us at MozCon this year! 🎟️ Tickets & Info: https://moz.com/mozcon 𝗙𝗼𝗹𝗹𝗼𝘄 Andi LinkedIn https://www.linkedin.com/in/andijarvis/