What exactly is the Natural Language Web (NLWeb), and how does it affect your SEO strategy? In this episode of Whiteboard Friday, Crystal Carter, Head of AI Search and SEO Communications at Wix, explains how NLWeb turns your website into an AI-ready powerhouse. NLWeb is an open-source project from Microsoft, created by R.V. Guha (the inventor of Schema.org and RSS). It utilizes the ASK protocol, allowing users and AI agents to "speak" directly to your website using natural language. Instead of returning disjointed search results for complex questions, NLWeb processes your site's structured data to deliver coherent, grounded answers. View and download the HD whiteboard here: https://moz.com/blog/wtf-is-nl-web-whiteboard-friday *************************************** Timestamps: 00:33 – Background: Microsoft's Open-Source Project 00:59 – How the ASK Protocol Connects Agents and Websites 02:12 – Rethinking Structured Data (Schema, Headings, RSS, Sitemaps) 03:22 – Reducing AI Hallucinat